Presentation Transcript

1. ALCATEL-LUCENT Premium DeskPhonesDRIVE YOUR BUSINESS OPPORTUNITIES IN 2014 Katerina CERNY, Product Marketing Manager February 24th
2. MARKET TRENDS Frost & sullivan BELIEVES IP DESKPHONES WILL BE THE MAJOR ENDPOINTS Ipdeskphones sales increased in 2013 DESKPHONES ARE PRIMARY DEVICE FOR OUTBOUND CALLS 29% OF ANYTIME ANYWHERE WORKFORCE 50% OF WHICH ALSO USE DESKPHONES deskphoneS REQUIRED FOR 75 TO 80% OF USERS GREAT POTENTIAL TO SECURE REVENUE WITH IP DESKPHONES SALES PHONES REMAIN A CAPEX PURCHASE
3. BUSINESS OBJECTIVES BOOST YOUR BUSINESS LEVERAGE YOUR INSTALLED BASE TO ADDRESS YOUR MARKET LONG TERM INVESTEMENTS TO ENSURE BUSINESS CONTINUITY
4. A COMPLETE RICH DESKPHONE RANGE SMART SIP DESKPHONE IP AND DIGITAL PREMIUM DESKPHONES 8082 My IC Phone 8068 BT 8068 SIP, IP, DIGITAL DESKPHONES 4008/4018 IP Phone 4019 Digital Phone 8002/8012 SIP Deskphones 8028/8029 8038/8039
5. UNDERSTAND WHO THE USERS ARE TASK-DRIVEN USERS MOBILITY-DRIVEN USERS REAL-TIME DRIVEN USERS LOGISTICS / SUPPLY CHAIN CONTACT CENTER AGENTS … SALES PEOPLE EXECUTIVES FIELD ENGINEERS … BUSINESS SUPPORT KNOWLEDGE WORKERS INDUSTRY SPECIFICS … TYPICALLY LOOKING FOR… PC/PHONE INTEGRATION LOW END PHONES … SEAMLESS DEVICE SHIFT ROUTING CONTROL … DIAL BY NAME CONTINUITY/SURVIVABILITY BUSINESS FEATURES SUCH AS: GROUPWARE, PRESENCE…
6. THE RANGE ENTRY LEVEL PREMIUM SMART TDM QUALITY/RELIABILITY RICH FEATURESET INTENSIVE COMMUNICATIONS/GROUPEWARELEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING) QUALITY/RELIABILITY LEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING) COST OPTIMIZATION IP QUALITY/RELIABILITY RICH FEATURESET INTENSIVE COMMUNICATIONS/GROUPEWAREIPV6 READY QUALITY/RELIABILITY IPV6 READY COST OPTIMIZATION SIP QUALITY/RELIABILITY IPV6 READY WEB SERVICES UNIFIED COMMUNICATIONS POD QUALITY/RELIABILITY IPV6 READY COST OPTIMIZATION
7. THE RANGE ENTRY LEVEL PREMIUM SMART TDM 4019 8029 8039 IP 4008/4018 8028 8038 8068 SIP 8002/8012 4008/4018 8082 OXO-RCE, OXE AND OPENTOUCH CONNECTION OPENTOUCH CONVERSATION
8. WHAT BENEFITS IT BRINGS TO PROSPECTS All manageable through one centralized management platform PREMIUM DESKPHONES SMART DESKPHONES ENTRY LEVEL Full-fledged business telephony features Industry-specific development capability Large displays & keyboards Wideband audio The robustness of a desk phone with smart features New standard of conversation experience (UC enabled) Application enabled Video phone Wideband audio Low price Entry feature set: Black & white backlight display Hands-free Groupware Survivability Audio quality INSTANT, FAST BUSINESS COMMUNICATIONS WITH RICH FEATURES NEW PRODUCTIVITY STANDARDS THROUGH COLLABORATIVE CONVERSATIONS AFFORDABLE SOLUTIONS TO GUARANTEE MISSION CRITICAL COMMUNICATIONS
9. NEW EFFICIENT COMMUNICATION SENSATIONS NEW INNOVATIVE DIGITAL & IP PREMIUM DESKPHONES USER EXPERIENCE WITH ASSOCIATED ACCESSORIES & ADD-ONS
10. MODERN DESIGN THAT FITS YOUR COMPANY IMAGE Innovative industrial design GREEN ENERGY EFFICIENT ETHERNET 802.3az BUSINESS CLASS BLACK COLORED DESKPHONE WITH Belt (Black) Foot (Metal black) Grid (Metal)
11. UNDERSTANDING OTHERS SPEEDS UP BUSINESS OUTSTANDING WIDEBAND AUDIO QUALITY Full-duplex speakerphone Acoustic echo cancellation, G722, G711 (A-law and Mu-law) PROFESSIONAL Narrow hands-free, group listening Bluetooth handset for 8068 FOR DYNAMIC MOBILE WORKFORCE Comfort handset Headset plug 3,5mm
12. EASIER ACCESS TO ENTERPRISE COMMUNICATIONS WITH ENHANCED ERGONOMICS Backlit displays IN GREY SHADES Adjustable foot stand FROM 25° to 60° WALL MOUNTABLE KIT Alphabetical keyboard DIRECT CALL BY NAME: FR – AZERTY, DE – QWERTZ, INT - QWERTY, ND - QWERTY – NORDIC Four-direction user friendly navigator ten soft keys FOR 8068/8038/8039 EASY Intuitive icons: Hands-free operation, Mute key, Redial key, Direct access to mailbox
13. Always-on WITH ADVANCED CONNECTIVITY and reduced costs OPTIMIZED TECHNOLOGY COST REDUCTION WITH OPTIMIZED CABLING 2 Ethernets PORTS on ip PREMIUM DESKPHONEs Power over Ethernet (IEEE 802.3aZ) Class 2 Additional Ethernet Gigabit port with switch to connect a laptop on the same cable 1 cable RJ45 ON TDM PREMIUM DESKPHONEs ENSURED CRITICAL IP CONVERSATIONS SIP Survivability (OXE only) Embedded software encryptions capabilities FUTURE PROOF IP INVESTMENTS IPV6 ready IP PREMIUM DESKPHONES CONNECTIVITY
14. Alcatel-Lucent 8068 Premium DeskPhone BACKLIT DISPLAY 240 x 320 pixels, 1/4 VGA, NEW COLORED USER INTERFACE SKIN Adjustable ANGLE Integrated Bluetooth technology Headset plug with presence detection ENERGY EFFICIENT ETHERNET CAN BE USED AS CCD agent device (OTCC SE) and as ATTENDANT
15. Alcatel-Lucent 8038/8039 Premium DeskPhoneS BACKLIT DISPLAY 100 x 160 pixels, 4 GREY LEVELS Adjustable ANGLE Headset plug with presence detection ENERGY EFFICIENT ETHERNET CAN BE USED AS CCD agent device (OTCC SE) and as ATTENDANT
16. Alcatel-Lucent 8028/8029 Premium DeskPhoneS BACKLIT DISPLAY 64 x 128 pixels, BLACK & WHITE Adjustable ANGLE Headset plug with presence detection INTEGRATED 4 programmable keys with LED and paper label ENERGY EFFICIENT ETHERNET
17. ENRICHED EXPERIENCE WITH A WIDE SET OF accessories CORDED and BLUETOOTH HEADSET & BLUETOOTH HANDSET
18. ENHANCED EXPERIENCE WITH PREMIUM ADDONS MODULES Smart PREMIUM Add-On 14, close to the set PREMIUM Add-On 10, fasten to the set PREMIUM Add-On 40, close to the set
19. Alcatel-Lucent 8115 AudiOffice Premium Voice Quality with In Vivo Acoustic technology with a spatialized audio that allows to really distinguish participants within a conference call and the 4 microphones eliminate all superfluous sounds and background noise Innovative design Available with 8 & 9 series & all deskphoneS range, my ic mobile and OTC PC clients Plug & Play with USB JACK 3,5 MM COMPLEMENT FOR MEETING ROOMS
20. Alcatel-Lucent 8125 AudiOffice Premium Voice Quality with In Vivo Acoustic technology Innovative design docking station for iphone 4 & 5, iPod and android Bluetooth, Plug & Play with USB JACK 3,5 MM Available with 8 & 9 series & all deskphoneS range, my ic mobile and OTC PC clients BEST COMPLEMENT FOR REMOTE WORKERS
21. PRICING STRATEGY SAME DISCOUNT CATEGORY AND ALMOST SAME PRICE AS 8 & 9 SERIES 8068 PREMIUM DESKPHONE PRICE = 4068 PHONE PRICE 8038/8039 PREMIUM DESKPHONE PRICE = 4038/4039 PHONE PRICE 8028/8029 PREMIUM DESKPHONE PRICE = 4028/4029 PHONE PRICE + 10€ WPL New BLUETOOTH REFERENCE WITH 8068 BT PREMIUM DESKPHONE AT 549€ WPL 4008/4018/4019 PHONES REMAIN AT SAME PRICE AROUND 20% Price increase STARTING ON APRIL 2014 ON 4068, 4038/4039, 4028/4029 PHONES ON ASSOCIATED ACCESSORIES AND ADDONS
22. PREMIUM DESKPHONES AND ASSOCIATED ACCESSORIES PRICE
23. ALCATEL-LUCENT ENTERPRISE PLATFORMS BACKWARDS COMPATIBILITY OmniPCX OfficeRCE: Release 8.x and beyond support the new Premium DeskPhones and their associated Premium Add-ons. OmniPCX Enterprise Releases 10.1.1, 11.0 and beyond support the new Premium Deskphones and their associated Premium Add-ons. OpenTouch Release 1.3 and beyond support the new Premium DeskPhones and associated Premium Add-ons.
24. OXO-RCE, OXE AND OT CONNECTION COMMUNICATION PLATFORMS ROADMAP OT CONVERSATION Now April’14 Q1’15 and later OXO RCE 9.2MR (& R8 as 40x8) OT 2.x OT 2.y 8082 8068 4068 4038 8038 8039 4039 4028 8028 4029 8029 8012/02 4018 4019 4008 OXE 11.0.1 & 10.1.1MD
25. MARKETING TOOLS OVERALL COMMUNICATION AND SOCIAL CAMPAIGN Social media with Ready to use tweets, Blog to be fed up Press coverage Partner focus articles NEW PREMIUM DESKPHONES MARKETING ASSETS IP AND TDM DATASHEETS Press folder Photo gallery: products pictures and products in situation Overall Premium DESKPHONES Campaign with: Poster, Press Ad, Copy Blocks, Web Banners, Signature banners, Email ready to use to address SMBs Video, Teaser animation NEW PHONE RANGE WEB PAGES (Business portal & internet)
26. MARKETING TOOLS UPDATED MARKETING MATERIAL FOR APRIL RELEASE: OPENTOUCH SUITE FOR SMB: Sales Companion, Solution Handbook, Brochure, Solution Sheet, Solution Note & Customer Proposal, ACSR sales training OPENTOUCH SUITE FOR MLE: Sales Companion, Solution Note, Standard offer, Solution Handbook Customer Proposal, Included in “what’s new presentation
27. NEW ELEGANT ROBUST PREMIUM DESKPHONES FOR CURRENT AND FUTURE TELEPHONY CAPITALIZE, ATTACK AND DEVELOP MOST INNOVATIVE INDUSTRIAL DESIGN HD WIDEBAND AUDIO GLOBAL RANGE COHERENCE
28. KEY TAKEAWAYS UPGRADE YOUR AGING INSTALLED BASE UPSELL AND ADRESS NEW CUSTOMERS FOR CURRENT AND FUTURE TELEPHONY SECURE AND ACCELERATE YOUR 2014 REVENUES
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