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Your E-business projects so far. ITU Spring 2013. Repetition. What have we talked about so far? What did you do last week ?. E-business environment. SLEPT Analysis. S ocial factors L egal and ethical factors E conomic factors P olitical factors T echnological factors.

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Your E-business projects so far

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Presentation Transcript
  • What have wetalkedabout so far?
  • What did you do last week?
slept analysis
SLEPT Analysis
  • Social factors
  • Legal and ethical factors
  • Economic factors
  • Political factors
  • Technological factors
a ctivity for t oday
Activity for Today
  • Work with you e-business idea using the theory from the things we have read so far
  • Remember proper references!
    • Think about the organization – its structure, coordination etc.
    • Identify potential stakeholders in your environment
    • What kind of business model?
    • Describe conditions and trends in the environment (SLEPT)
    • Find other relevant data and information that help you analysing and understanding your e-business
    • Ask if you don’t know how to proceed!
environment affect the strategy
Environmentaffect the strategy
  • So what is strategy…?

”Strategy is a rule for making decisions under conditions of partial ignorance,

whereas policy is a contingent decision. Business strategy is the broad collection of

decision rules and guidelines that define a business’ scope and growth direction.”

– Ansoff 1965

“Strategy formulation involves the interpretation of the environment and the

development of consistent patterns in streams of organizational decisions”

– Mintzberg 1979

“Strategy is a broad based formula for how business is going to compete, what its

goals should be, and what policies will be needed to carry out those goals.

The essence of formulating competitive strategy is

relating a company to its environment.“

– Porter 1991

“Strategy concerns creating a vision of the future and the means and policies which

will enable the organization to reach that vision”

- Edwards et al 1991

my simple take on strategy
My simple take on strategy

Strategy = Desired future – Current status

So strategy is all thathappensbetween the offset

and at the point wedecidethatweare at the goal

Is it a plan?

A learningcurve?








  • McKinsey 7S strategy instrument

Contribution to organizations’ strategy

Modification of org. structure to support e-business

Processes, procedures, information systems

Break-down of staff

Managerial/ staffstyle

Skill-sets of team members

Values & cultures

content next time
Content next time
  • Read chapter about strategy (start reading ahead)
  • Prepare and do project work now (not later)
  • We will next time do an exercise for a SWOT analysis and McKinsey’s 7s-framework as input to your strategy
  • BUT! In order to do a proper SWOT you have to do a thorough analysis of the model, organizational structure and environment!
  • So work on all aspects of your project so far, and before next week. If not….