TOP 20 DIGITAL MARKETING GLOSSARY OF TERMS By : www.digitalmarketingprofs.in
WHY DIGITAL MARKETING? If you are new to digital marketing, understanding the complex key terms can be complicated. This glossary highlights some of the core components of digital marketing throughout the presentation. With words such as conversion and acronyms like SEO thrown casually in conversations, you can be feel left out. So to catch up, here are 20 key definitions of phrases commonly used in the digital marketing industry.
1. Analytics A free Google product that provides in-depth reporting on how people use your website. In another words it provides information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. Google Analytics shows you how people found your site and how they explored it. From this information, you can get ideas on how to enhance your website.
2. CTR – Click-Through Rate A ratio showing how often people who see your ad end up clicking it. Click-through Rate identifies the percentage of people who click on link. Usually placed in an email, an ad, website page… etc. The higher the CTR percentage, the more people went through your website. CTR is extremely important for many parts of the Digital world.
3. CPC – Cost per Click How much an advertiser pays, on average, for each ad click. Generally is a pricing model where companies are charged by publishers for every click user make on a displayed/test ad which leads user to your company’s website. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated.
4. CPM – Cost per Thousand How much it costs to serve 1,000 ad impressions. Also a pricing model where advertising impressions are purchased and companies are charged according to the number of times their ad appears per 1,000 impressions. CPM model really only makes sense if you are trying to increase brand awareness.
5. CPA – Cost per Acquisition The cost of acquiring one customer. Generally a metric where companies are charged by advertising platforms only when leads, sales or conversions are generated. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign. Best part about CPA is you are only charged for the results that you want.
6. Conversion When launching a campaign, advertisers select a specific desired action that they want audiences to take. Each time a member of the audience takes this action while visiting your site, it is counted as a conversion. Conversions include actions such as signing up for a newsletter, or making a purchase on a website
7. Impressions The number of times an ad has been served, regardless of whether the targeted user has actually seen or interacted with the ad in any way. Impression could also be related to a website and the number of times the web page appear in total.
8. Keyword A keyword is word or phrase chosen by audience to search for relevant topics on search engines. The advertiser doing contextual advertising also chooses keywords to trigger and include their ad within search engine results. so that their ad will show up within pages that are returned for that keyword.
9. Traffic Organic Traffic: This is traffic that is generated to your website which is generated by a Search Engine. It’s also known as “Free” traffic. Paid Traffic: Paid Traffc is when a company bids on keywords and makes advertisements around those keywords to be displayed on search engines.
10. SEO – Search Engine Optimization Search Engine Optimization is a way a company optimizes its webpage for keywords that are frequently searched upon by prospective customers to rank higher on a search engine’s results page (SERP).. Optimization includes incorporation of these keywords into copy,page titles, link text, and various other elements of the website.
11. SEM – Search Engine Marketing • Search Engine Marketing is a way of achieving higher placement on search engines by bidding on search terms or rather say Keywords. • It used to be an umbrella term referring to various techniques for acquiring website traffic from search engines, such as: • Search Engine Submission • Search Engine Optimization (SEO) • Pay Per Click (PPC) advertising
12. SERP – Search Engine Results Page Search Engine Results Page is the list of results after a search query is made in a search engine.
13. Domain Authority This is a scale from 1-100 that search engines use to determine how authoritative a company’s website is, 1 being the lowest rank and 100 being the highest. The higher your domain authority the more Search Engines trust you.
14. Keyword Stuffing A practice of using keywords repeatedly too many times in a content in hopes of making it more visible on search engines. Never keyword stuffed, just provide great and valuable content or else you will be penalized by search engines if you resort to it.
15. META Description The META description is the few lines of text that appear on the search engine results page beneath the Title of the every search results.
16. RSS – Really Simple Syndication Really Simple Syndication is a technology that allows users to become subscribers of content and ultimately get automatic alerts if updates are made. They would need an RSS Reader which is where they receive all the updates.
17. Viral Marketing This is a way of marketing where the audience is encouraged by companies to pass on their content to others for more exposure. Usually a successful viral marketing campaign has an easy share functionality.
18. Subscriber A subscriber is a person who allows a company to send him/her messages through email or other personal communication means. These subscribers are high value to publishers and businesses alike.
19. Social Networking • When a user shares your webpage on social media. • Social networking is the practice of using web-based platforms (or mobile) to build online communities where people share common interests or activities. • The most common social networks are: • Facebook • Linkedin • Twitter • Pinterest
20. Landing Page This is the page on a company’s website that is optimized to act as the entry page to a site. When redirected from external links, this is where the visitors will be led back.
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