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Why Use a Content Calendar

Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include the following. Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include the following.

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Why Use a Content Calendar

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  1. Why use a Content Calendar? One of the most effective ways to manage the publishing aspect of content marketing is to create a content calendar.

  2. INTRODUCTION Using a content calendar can be really helpful for a lot of reasons. Some of the main benefits to using a content calendar include the following.

  3. Effectively optimizing your content A content calendar can include important SEO information. This may be target keyword phrase(s), suggested SEO titles or other info for optimizing a piece. These details can help the writing and publishing processes.

  4. Keeping your team on the same page Your writers, salespeople, marketing professionals, managers and other staff members can coordinate their efforts if everyone is working from and referencing a single content calendar.

  5. Cultivating topics for future content Your content calendar can provide a bird’s-eye view of the recurring themes in your content. It can also highlight the trajectory of the story you’re telling for your brand. Understanding these themes and your brand story can provide the perspective for effectively planning for future content.

  6. Maintaining a consistent message and voice With a content calendar, all of your content can be coordinated far more easily. From social media and email campaigns to blogs, visual content and more, your content calendar can keep a consistent beat of your content.

  7. Your team, your business and your audience can all benefit from a dynamic content calendar. Start creating your content calendar today for your marketing.

  8. CREATED & COMPILED BY www.digileap.ca

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