Introduction to izmo cars

2. Introduction to izmocars • Innovative Internet business solutions provider to the automotive industry • Industry leader in interactive automotive content • In business as an independent entity since 2001 and growing organically and through acquisitions • Employs more than 300 professionals worldwide, 100 in the USA • Experienced management team with years of automotive retail experience • Financially solid with large investments in product development and infrastructure • Committed and focused in automotive retail solutions, helping dealers win in the marketplace

3. izmocars Solutions • iCRM– iCRM is a web based enterprise class customer relationship management solution for the automotive industry which provides a common customer centric view to the sales, finance and service departments within a dealership. • izmoRainmaker– izmoRainmaker is an organic online marketing solution that include creative services, interactive marketing campaigns, organic search engine optimization, brand marketing and data analytics and delivers sustained marketing results. • izmoWeb– izmoWeb is your intelligently designed interactive Internet dealership designed to differentiate your unique brand from the competition and generate more leads using unique rich media content. • iConsult– iConsult is a comprehensive, customer-centric sales performance coaching program that delivers personalized coaching to your sales staff, enabling them to increase appointments and sales using proven sales processes, interactive email templates, and phone scripts. • AddOnAuto– AOA is an online accessories store that incorporates a high quality visual configurator with a virtual inventory system that enables you to sell accessories online.

4. Why CRM? Recent Industry Surveys and Statistics show: • 9out of 10 car shoppers walk-out of a dealership without buying. • NADA survey found that 90% of showroom walkouts are not followed-up. • Over 85 percent of the revenue of a dealership is generated from around 33 percent of their client base. • Franchised new car sales in the US are down: • 3 % from 2007 to 2006 • 18 % from 2007 to 2008 • 23 % from 2008 to 2009 (Estimated) • 1 out of 5 Sales were Internet generated in 2008. • Customers are adapting technology. • 25 % of new car buyers used the Internet to conduct research in 1998 • 64 % of new car buyers used the Internet to conduct research in 2008 Bottom Line: • Sales are showing signs of recovery for 2009 as dealers are adapting to technology to retain and communicate with customers efficiently. • 8 out of the top 10 brands have actually gained market share by embracing technology to help their sales process. • Customers are using technology to assist them in their buying process at a staggering rate, doesn’t it make sense to use technology when you engage with them?

5. Benefits of CRM CRM Benefits • Improve management of ALL sales opportunities • Adapt to the customers’ preferred communication media • Increased sales through more efficient lead follow up • Identify cross sell opportunities by mining your data • Higher service department absorption rate • Centralized database of all customer interaction between Internet, Showroom and Service for a full 360 degree view. • Create targeted marketing campaigns to get a greater Marketing ROI • Creates “Customers for Life” by improved customer service & retention • Ability to track and schedule customer appointments

6. Why iCRM? • iCRM is a part of the izmocars automotive solution, and is A Web-Based Enterprise-Class Customer Relationship Management solution certified by most major OEM’s. • iCRM will help boost vehicle sales and service by providing a full 360 degree view of your retail and service operations by offering the follow core features: • Internet Department • Showroom / Sales Management • Desking • Campaign Management • Service Management • Business Development Center (BDC) • iCRM will enhance your customers’ experience at your dealership throughout their buying cycle, and increase CSI. • iCRM offers seamless integration with your DMS System. • iCRM is intuitive and easy to use, and is designed for car Dealers and incorporates best practices developed by us over the last 14 years.

7. iCRM Features iCRM’s functionality encompasses all facets of a dealership’s Operations. While there are many functions we keep it simple: Marketing • iCRM offers content-rich email templates that will set you apart from your competition. • iCRM uses powerful business analytics to mine your data and provide customer lists for targeted campaigns in each area of operations: • Sales: Unsold showroom traffic, previously sold retail customers, and inventory search customer database • Service: Extended Warranty, Service Reminders, Service Returns, Customer Recalls • Finance: Lease Retention, Finance Specials, Lease Renewals • Grow leads organically by adding iEquity to: • Identify customers who have an equity position in their vehicle. • Reduce the buying cycle by sending targeted campaigns to stimulate immediate interest. • Increase your closing rates and grosses

8. iCRM Features Sales • Daily work plans for sales and BDC staff. • Manager’s Desk Log & Integrated Messaging between managers and sales people. • Desking loan, lease and cash deal calculations. • Automatic Call Back and Follow-Up Reminders across the system. • Call Tracking to ensure your message is being communicated to your customers on a consistent basis. • Buyer's worksheets and customized primary sales forms. • Appointment scheduling and task manager. • Internet Lead Management System provides: • Automated lead routing and email responders • Comprehensive reporting capabilities. • BDC Manager's Desk Log enables BDC managers to plan and execute BDC operations • Direct Mail equips sales teams with the tools to easily send out direct mail, email, audio, or voice messaging to customers in the DMS .

9. iCRM Features Service • Service Manager's Desk Log enables service managers to monitor the traffic and activities in the service department. • Desk Calendar provides service managers more control of service traffic with work plans and tools to monitor shop load • Appointment Scheduling balances appointments throughout the week, and schedules appointments in 15-minute intervals without overbooking. • Loaner Management Log enables dealerships to assign and track loaners • Service Follow-up automatically prints reminder cards for original sale customers or service-only customers. • Insight to retail transactions by utilizing one application for all departments.

10. iCRM Certifications • Certified by: • Ford: Ford, Jaguar, Lincoln, Volvo, Land Rover, Mercury • GM: Buick, GMC, Pontiac, Cadillac, Hummer, Saturn • Honda: Honda, Acura • Nissan: Nissan, Infiniti • Mercedes Benz • Chrysler • Subaru • Mazda • Two Way DMS Integration • Reynolds RCI Certified • ADP • ACS

11. Summary • izmocars is your full service provider for Online Marketing, Websites, CRM, Sales Performance Coaching, and Online Accessories. • We create our own content that is unique and of the highest quality in the industry. • We have a large engineering team supporting you around the clock. • We invest heavily in technology so you will have the best products available in the market. • By selecting izmocars as your full service provider you will: • Reduce training costs. • Get more attractive pricing. • Reduce integration points. • Bring consistency to your store. • Eliminate data leakage.

12. Thank You!