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How libraries can serve networked individuals

In his presentation at the Tampa Bay Library Consortium, Lee Rainie discusses how libraries can adapt to meet the needs of networked individuals in the digital age. The past decade has seen dramatic changes in internet usage and technology adoption, shaping how people connect and access information. Today's libraries must leverage these developments, transitioning from traditional media to multi-platform services, including e-books, cloud computing, and social networking. By embracing these changes, libraries can remain relevant and vital community resources.

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How libraries can serve networked individuals

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  1. How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium Email: Lrainie@pewinternet.org Twitter: @Lrainie

  2. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home <20% watch video online 53% own a cell phone 0% connect to internet wirelessly <10% use “cloud” 0% tech social network users = slow, stationary connections built around my computer 2010 74% of adults use internet 65% with broadband at home >55% watch video online 85% own a cell phone 57% connect to internet wirelessly >two-thirds use “cloud” 46% tech social network users = fast, mobile connections on outside servers and storage

  3. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  4. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console Apps game console paper Satellite radio e-reader / Kindle storage sticks/disks iPad e-reader/Kindle iPad Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  5. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things” Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. 45% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) 52% of adults own laptops – up from 30% in 2006 Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic iPad Radio stations camcorder/camera PDA/Palm game console App game console paper Satellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle 42% of adults own game consoles 4% of adults own tablet computer - iPad 5% of adults own e-book readers - Kindle 47% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  7. Media ecology – now (information age) • Networked creator universe • 62% are social networking site users • ~50% share photos • 33% create content tags • 32% contribute rankings and ratings • 30% share personal creations • 26% post comments on sites and blogs • 24% use Twitter / other status update features • 15% have personal website • 15% are content remixers • 14% are bloggers • 4% use location-sharing services Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  8. Information and media ecosystem changes • Volume of information grows • Variety of information sources increases • Velocity of information speeds up • Venues change -- times and places to experience media enlarge

  9. Information and media ecosystem changes • Vigilance – attention to information and media expands AND contracts • Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality • Valence -- relevance of information improves as customization/search tools emerge • Vivid -- social networks are more evident and more important as “coping” structures

  10. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  11. The turn from groups to social networks = a new social operating system Behold the idea of networked individualismBarry Wellman – University of Toronto

  12. Networked Individuals have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

  13. Implications for libraries – 1 You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs

  14. Implications for libraries – 2 You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

  15. Implications for libraries – 3 Can re-vision your role in a world where much has changed - Access to information • Value of information • Curating info means more than collections • Creating media – networked creators should be your allies

  16. New ecosystem has changed the role that librarians can play in social networks The four-step flow of information • attention • acquisition • assessment • action

  17. How do you…. • get his/her attention? • use your traditional services (they still matter!) • offer alerts, updates, feeds • be available in “new” places • find pathways to people through their social networks

  18. How do you…. • help him/her acquire information? • make sure to offer services and media in many places • find new ways to distribute your collections • point people to good material through links • participate in conversations about your work with your patrons

  19. How do you…. • help him/her assess information? • exploit your skills in knowing the highest quality material • aggregate the best related work • when you make mistakes, seek forgiveness

  20. How do you…. • assist him/her act on information? • offer opportunities for feedback • offer opportunities to learn how to use social media • offer opportunities for community building

  21. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities

  22. Thank you! Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500

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