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Fredrik Strauss Co-founder @ Admeta

THE PRIVATE AD EXCHANGE. Fredrik Strauss Co-founder @ Admeta. Fredrik Strauss: Background. Co-founder of Admeta Previously executive positions CMO - Langley Travel Nordics CEO - Mega-phone Telemarketing (sold) CEO – Admeta during start-up time

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Fredrik Strauss Co-founder @ Admeta

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  1. THE PRIVATE AD EXCHANGE Fredrik Strauss Co-founder @ Admeta

  2. Fredrik Strauss: Background • Co-founder of Admeta • Previously executive positions • CMO - Langley Travel Nordics • CEO - Mega-phone Telemarketing (sold) • CEO – Admeta during start-up time • Co-founder & Chairman at Sellcom (sold)

  3. Agenda today • Today's online advertising eco-system • Ad exchanges – what's that? • Real-time bidding – what's that? • Questions

  4. Admeta in 30 seconds Admeta – The private Ad exchange • Founded in 2002, • Independent - ownership structure • Highly experienced team (Commercial & Technology) • Proprietary developed & patented technology • European Premium Publisher client base

  5. We work with the best - and we deserve it.

  6. 1. Today's online advertising eco-system

  7. The cordless generation! Require an updated digital strategy for advertisers Now start consume media in a new way

  8. Private Ad Exchange

  9. 2. Ad Exchanges – what´s that?

  10. Open Ad exchange • We are tech supplier to this Open Ad Exchange • Require heavy sales resources at start

  11. Open Ad exchange • We are tech supplier to this Open Ad Exchange • Require heavy sales resources at start

  12. The Private Ad Exchange is a complementary offering to Premium

  13. Private Ad Exchange enables secondary premium Private Ad Exchange

  14. How a Private Ad Exchange works Direct sold Performance campaigns compete with RTB campaigns for each impression eCPM optimization – Per Impression – Individual based!

  15. Value of Real-Time optimization? Calculated eCPM is the true eCPM – on CPA/CPO this raise revenues with +100-200%

  16. Banner or Text Ads

  17. 2. Real-time Bidding?

  18. New Technology as RTB empower new way of digital strategies – one-to-one is now possible!

  19. Ecosystem – RTB technology

  20. Ecosystem – RTB technology 1. A visitor load your website 2. Admeta RTB call all buyers(DSP) for a bid 3.Admeta close gate for bids after 100Ms 4.Admeta perform an auction with RTB bidders and your direct campaigns 5.Admeta show a banner for the visitor. Appr 150Ms after request This is done per impression – so pretty many auctions!

  21. The holistic Optimisation 2. Directly sold non-guaranteed competes for the impression 1. DSP & Trading desk place bid for the impression Served

  22. 3. Questions?

  23. Thank you! Fredrik Strauss Co-founder @ Admeta

  24. Thank you! Fredrik Strauss Co-founder @ Admeta

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