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GSEC 2013. JORSEY ASHBEL FARMS (JAF) ...Bridging the protein gap!. Mene Blessing (Co-founder) Ayuba Ashbel (Co-founder). 80,000,000 rural people. PROTEIN-ENERGY MALNUTRITION (PEM). What is the BIG problem?.

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Presentation Transcript
slide1

GSEC 2013

JORSEY ASHBEL FARMS (JAF)

...Bridging the protein gap!

Mene Blessing (Co-founder)

AyubaAshbel (Co-founder)

slide3

PROTEIN-ENERGY MALNUTRITION (PEM)

What is the BIG problem?

  • PEM affects 1 in 3 Nigerian children & responsible for 54% of child deaths in Nigeria.
  • – UNICEF
  • PEM is the most lethal form of malnutrition/hunger.
  • - 2012 World Hunger and Poverty Facts and Statistics.
slide4

JAF SOLUTION

JAF produces & sells Nigeria’s most affordable, culturally suitable, healthy livestock products that improve the health of mothers, children and the family.

slide5

TRADITIONAL MARKET APPROACH

e.g. Ota Farms, Zartech Farms Ltd, etc

Traditional Farms

Expensive raw material (corn)

Corn-based feed

Consumer(s)

  • Expensive
  • Chicken =$12.75
  • Not Accessible

Middlemen/

market sellers

slide6

JAF APPROACH

JAF Farm

7M Tonnes of mangoes

JAF MSK-feed

Consumer(s)

  • Food
  • Affordable
  • chicken cost $6
  • Accessible

JAF Vendor

(MARYAM)

slide7

OUR COMPETITORS MARKETING & DISTRIBUTION

CENTRALIZED APPROACH

Restaurants

& Hotel

Grocery store

farm

Local Retailers

slide8

JAF MARKETING & DISTRIBUTION

DECENTRALIZED; COMMUNITY GRASSROOT APPROACH

JAF

JAF VENDORS

JV

JV

JV

JV

JV

JV

JV

JV

JV

slide9

THE ECONOMICS OF JAF:

Revenue for Women Vendors

JAF Vendor

20 consumers/day

Chicken, Eggs etc

Av. $1,300/yr

Eggs, chicken

+ Support

Maryam

$25

slide10

THE ECONOMICS OF JAF:

Revenue for Local Youth Groups.

Local Youth Group

$100/tonne

25-30 tonnes/Youth Group/Yr

Mr. Akin & His Team

  • SOURCE OF MANGO KERNEL:
  • farms,
  • fruit juice companies,
  • residential wastes.
slide11

CURRENT STATUS OF JAF

  • 2 years in Gombe, Nigeria.
  • 10,000 sq foot farm property.
  • Sold products (45,000 eggs + 3,000 chickens).
  • Employed 5 JAF farm staff and 10 women vendors.
  • Engaged 27 youths via 3 local youth group partners
  • $31,000 revenue.
  • Served 5,020 consumers.
slide12

FINANCIAL ASSUMPTIONS

  • Government Approved Minimum Wage: $1,350 per annum i.e. $112.50 per month

2.Gombe State Government Policy on Agriculture:

  • ½ Hectare of Land cost $0 in Gombe State, Nigeria for Small & Medium Scale Agricultural Ventures.
  • 1 Hectare of Land cost $80 in Gombe State, Northern Nigeria.

3. Raw Materials: No direct Labour Cost, No Transportation & Logistics Cost/Problems

slide14

Growth & Scaling

50, 000

consumers

15, 000

consumers

5,020

consumers

1,000 consumers

  • How JAF is addressing the 3 Key factors:
  • Farm Land
  • Raw materials
  • Women Vendors
slide15

SOCIAL IMPACT ANALYSIS

  • Increased income level for JAF women vendors
  • Social benefit=$38

Women & children benefit

$53 for $1 invested

2. Reduced Malnutrition.

Social benefit=$7.35

3. Increased quality of life

& productivity.

Social benefit=$7.13

slide17

JAF MANAGEMENT TEAM :

Multi-disciplinary / Experienced

  • Chemistry / Livestock Production
  • Food Production / Sales & Marketing
  • Leadership / Fundraising / Negotiations
  • Economics / Livestock Production
  • Agric Merchant / Sales & Marketing
  • Management/ Business Negotiations
  • Food & Nutrition / Food Production
  • International Consultant/ Researcher
  • Board of Management
  • Veterinary Medicine
  • Farm Construction & Management / Business Operations
  • Trainer/ Consultant
  • Board of Management
slide18

Funding Requirements

= $50,000

USE OF FUNDS:

Farm Lands & Equipment Purchase=$25,000

Purchasing Exclusive License to Feeds Technology=$10,000

Business Operations & Human Resource =$15,000

slide19

AWARDS WON:

CONCLUSION:

Humanities greatest advances are not in its discoveries,

but how those discoveries are applied to reduce inequity!

  • Bill Gates

THANK YOU

QUESTIONS PLEASE!!!