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FTW Consulting Group Atkinson, Ettinger, Herron, Maxwell, McTague

FTW Consulting Group Atkinson, Ettinger, Herron, Maxwell, McTague. Agenda. Firm Overview Key Issues & Opportunities External Analysis Internal Analysis Strategic Alternatives Decision Making Analysis Recommended Strategy Implementation Plan Contingency Plan. Firm Overview.

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FTW Consulting Group Atkinson, Ettinger, Herron, Maxwell, McTague

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  1. FTW Consulting GroupAtkinson, Ettinger, Herron, Maxwell, McTague

  2. Agenda • Firm Overview • Key Issues & Opportunities • External Analysis • Internal Analysis • Strategic Alternatives • Decision Making Analysis • Recommended Strategy • Implementation Plan • Contingency Plan

  3. Firm Overview Key Problems - Small size- Risk of a takeover Issues - Reliance on Nelvana - Potential loss of competitive advantage Opportunities • Produce more TV shows • Cost savings • Expand & appeal to broader audience

  4. External Analysis • Strategic Group Maps • Revenue vs. Net Income • Channels vs. Revenue • Porter’s Five Forces

  5. Strategic Group Maps

  6. Strategic Group Maps Strategic Group Maps

  7. Porter’s Five Forces

  8. Internal Analysis • Financial Statements • Value Chain Analysis

  9. Income Statement Analysis

  10. Balance Sheet Analysis

  11. Ratio Analysis

  12. Value Chain Analysis

  13. Strategic Alternatives • Focused Differentiation x Capacity Expansion • Focused Differentiation x Divestment • Focused Differentiation x Vertical Integration • Cost Leadership x Vertical Integration

  14. FD x CE • Expand Nelvana internationally • Acquire more TV & radio channels • Reach broader audiences Strategic Alternatives • FD x Di • Sell radio ownership & leave industry • TV revenues are 3x as much as radio revenue • Focus solely on women & children

  15. FD x VI • Focus on children’s content • (international) • Focus on production & distribution • of content • Large market radio channels only Strategic Alternatives • CL x VI • Increase the number of TV & radio shows produced • Decrease supplier power; thus reducing costs

  16. Decision Making Analysis

  17. Recommendations • FD X VI • Focus on Nelvana & women’s content • Urban radio channels only • More production & distribution of shows • Cost savings

  18. Implementation Plan

  19. Implementation Plan

  20. Contingency Plan • Price wars • Legal or regulatory issues • Online viewing trend • Deteriorating advertising revenue • Lack of innovation • Another economic recession

  21. Questions and Comments

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