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Understanding Media Influence: Who Are They Anyway?

Dive into the complex relationship between media and society in this engaging exploration. Begin by identifying key newsmakers across various categories such as sports, entertainment, political leadership, and media villains. Reflect on what these figures reveal about our own values and media consumption habits. Discover the critical insights from Brooke Gladstone, host of NPR’s "On the Media," as she emphasizes that "We get the media we deserve." By examining how media operates and evolves, we can liberate ourselves from its influence and recognize the diverse nature of media itself.

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Understanding Media Influence: Who Are They Anyway?

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  1. CMAT 102 Who do the media think they are anyway?

  2. But first, a test • No, it’s not graded. • But you’ll want to grab something to write with and something write on. • Directions: Number the paper from 1-20 and try to identify the following newsmakers. Ready? • No? Well, we’re going anyway.

  3. Left to right, top to bottom

  4. How did you do? • Results • The categories were: sports figures, entertainers, political leaders, and villains (media figures) • What do these answers say about our media? • And what do they say about us?

  5. More, please! • The media say, “We’re just giving you what you want.” • And they know what you want because they do lots of research to find out via focus groups, viewership/listenership ratings, record sales/song downloads, circulation figures, Web traffic.

  6. Man, do we hate the media

  7. Sorry to say, but... • “We get the media we deserve.” — Brooke Gladstone, host of NPR’s “On the Media.” • You are the media. The media are you. • When people say the media are conservative. Or that they’re liberal. I say, “You’re both right.” • Watch this: http://www.youtube.com/watch?v=X4ekpKsKWpk

  8. Breaking free from the machine • By understanding how the media works, why it works the way it does and how it got that way, we will cast off the influencing machine. • I argue that while “media” is a plural term, it fails to properly convey what — and who — the media actually are. “Media” suggests a monolith, when in fact it is as varied and weird and insipid and occasionally brilliant as we are.

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