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Outreach: A Grassroots Approach

Outreach: A Grassroots Approach. Outreach, a grassroots approach. Public Law 110-234 (2008-Farm Bill) Food, Conservation, and Energy Act Contains over $300 Billion (lots of money). As a nation…. How can we get the word out? What can agencies and institutions do?. ? ? ?.

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Outreach: A Grassroots Approach

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  1. Outreach: A Grassroots Approach

  2. Outreach, a grassroots approach • Public Law 110-234 (2008-Farm Bill) • Food, Conservation, and Energy Act • Contains over $300 Billion (lots of money)

  3. As a nation… • How can we get the word out? • What can agencies and institutions do? ? ? ?

  4. First Things First • You have to have a passion • You have to want to make a difference • The sustainable agriculture Coalition • Had a passion • They spoke with one voice • Language in 2008 farm Bill

  5. Getting the message out… • Highways & Hedges • We need a grassroots approach

  6. Grassroots Outreach Approach • Outreach is about: • Building Relationships • Recording Stories • Hanging Out • Identifying where you need to work • Finding the community gate keepers • Finding the right partnerships

  7. Identify Where to Conduct Outreach • Be honest about your workload • Have I been reaching out to: • Socially Disadvantaged • Minority Producers • Youth • Women • Where have I been directing money?

  8. After Identifying Work Site • Find the gate keeper • A gate keeper is: • A community leader • A person that open or close the gate to the community • A person that has a passion for the community and people

  9. A Visit to the Community • A visual observation of the community with the gate keeper • The gate keeper knows the culture and people • A mental assessment can be obtained • Make some notes • You may see things that NRCS cannot service • You can’t put conservation on the ground if the roof is leaking

  10. Design of an Outreach Strategy • With the gate keeper’s help: • Select a meeting site • Select a meeting date • Select a meeting time

  11. Develop Advertising Materials ~ Flyers ~ Radio programs ~ TV programs ~ Word of mouth ~ Let the gate keeper be in charge

  12. Invite Agencies and Institutions • Invitations should be based on the assessment made with gate keepers • Provide refreshments (recommended) • Agencies need to discuss high points (only) • Develop sign-in sheets that collect follow-up data • Name, phone, e-mail, amount of land, resource concern

  13. Follow-up and Field Visits • Use sign-in sheets as a tool • Provide hands-on assistance with program application • Provide hands-on assistance with elderly

  14. Design System to Help Overcome Barriers • Up front money is always a problem • Revolving loan funds • CCC-036 payment to vendors

  15. Rural Development Needs • Organized farmers • Participation in farm bill grant programs • Established grant writing teams

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