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  1. Europeana Creative Why it is relevant for Europeana Cloud and the two need to work together Max Kaiser Head R&D, Austrian National Library Europeana Cloud Kick-Off MeetingKB, The Hague04/05 March 2013

  2. * * temporary logo! www.europeanacreative.eu

  3. www.slideshare.net/maxkaiser

  4. why?

  5. creative industries seek to explore innovative ways to use existing data sources • develop exciting ideas, products and services • digital industry is a high growth sector • enormous potential for the cultural heritage sector • digitisation sets the foundation for memory institutions to engage with creative industries

  6. however

  7. re-use of cultural heritage resources by creative industries, organisations and individuals is impeded by a number of obstacles (organisational, technical, legal, cultural, …)

  8. our expected impact “increase substantially the use and re-use of cultural heritage resources(and in particular those available through Europeana) by creative industries, organisations and individuals and bring out the economic potential of digitisation actions in Europe through innovative applications and services”(Expected impact of Objective 2.1.b)

  9. measures → impact provide Open Lab environments for experimenting with cultural content produce a Content Re-Use Framework for Europeana increase the re-use of cultural heritage resources by Creative Industries → deliver technical infrastructure to enable creativere-use inspire and support creative industries to re-use Europe’s cultural heritage

  10. key facts • Best Practice Network • EC call: CIP-ICT-PSP-2012-6 • activity: CIP6 – theme 2 – digital content, open access and creativity • duration: February 2013 – July 2015 (30 months) • 26 partners from 14 member states • 8 work packages • 835 person months effort (= 28 FTEs / 70 person years) • budget: 5.312.500 € • 80% Community funding: 4.250.000 €

  11. we

  12. consortium / 1 • Europeana Foundation with access to 2,200+ cultural heritage institutions • creative hubs and associations with access to creative industries, tourism and educational professionals across Europe • European Design Centre BV • MFG Medien- und Filmgesellschaft Baden-Württemberg mbH • European Creative Business Network • Aalto-korkeakoulusäätiö • Agence luxembourgeoise d’action culturelle ASBL – ALAC • Culture24 • EUROCLIO – European Association of History Educators • EUN Partnership AISBL

  13. consortium / 2 • living labs in four member states • YouARhere / i-Marginal • Platoniq Sistema Cultural • Aalto-korkeakoulusäätiö • EUN Partnership AISBL • technical and multimedia experts with a strong deployment record • National Technical University of Athens • Austrian Institute of Technology GmbH • Ontotext AD • Spild af Tid ApS • We Are What We Do Community Interest Company • WEBtic • Exozet Berlin GmbH • YouARhere • Semantika

  14. consortium / 3 • business planning specialists • European Business and Innovation Centre Network • Kennisland • content providing cultural heritage institutions and museums • Austrian National Library • British Library • Netherlands Institute of Sound and Vision • Museum für Naturkunde • National Museum Prague

  15. project goal demonstrate that Europeana can facilitate the re-use of cultural heritage content made available by a diverse set of organisations by realisingeight concrete objectives

  16. our 8 objectives

  17. objective 1 establish the Europeana Open Lab Network as a sustainable environment for experimentation and stakeholder engagement http://d.lib.ncsu.edu/collections/catalog/ua023_025-003-bx0005-004-028

  18. 1 why? • no platform to facilitate & inspire stakeholders to experiment with re-use of cultural heritage resources • access to documentation and sector knowledge scattered

  19. 1 how? • Open Culture Labs: access to metadata and cultural content available via Europeana • standardised methodology, access to technical & business services • APIs & services for creative industry clients • start with 4 existing Living Labs • first clients: five pilot applications

  20. objective 2 develop the Europeana Content Re-use Framework to allow content providers to make their content available for specified re-use scenarios http://en.wikipedia.org/wiki/File:Glenfiddich_Distillery_stills_hall.jpg

  21. 2 why? • current Europeana Licensing Framework applies only to metadata • lack of a Licensing Framework for content prevents re-use at scale

  22. 2 how? • implement Europeana Content Re-use Framework in coordination with Europeana Cloud • provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios

  23. objective 3 implement the infrastructure and services Europeana needs to support creative re-use of European cultural resources and long-term business development http://www.radiomuseum.org/forum/neuberger_w_252_roehrenpruefgeraet_frage_zur_erweiterung.html

  24. 3 why? • Europeana supports only search & display of metadata • no access to the content referenced by metadata • without adequate API metering, extended search and security: • commercial exploitation cannot occur • no incentive for heritage organisations to provide high-quality digital objects for re-use

  25. 3 how? • deploy technical infrastructure and services to resolve the issues of storage, legal infrastructure and re-use • make available content supplied by project partners, Europeana & network providers

  26. objective 4 create five pilot applications in five thematic areas http://d19sdi931o025v.cloudfront.net/cdn_120402150336/images/detailed/4/airline-pilot.jpg

  27. 4 five thematic areas • history education • natural history education • tourism • social networks • design

  28. 4 why? • currently no “real-world” applications to inspire projects based on re-use of cultural heritage aggregated by Europeana • no clear incentive for creative industry to work with this material

  29. 4 how? • show potential for creative re-use of cultural content: • creative industries: → re-use possibilities • memory institutions: → benefits of providing access • use methodologies & facilities of Open Lab • use technical infrastructure & services provided • use content via Content Re-use Framework • bring each pilot to production standard • serve as reference implementation and showcase

  30. objective 5 conduct five open innovation challenges, in five thematic areas, to identify, incubate and spin-off five viable projects into the commercial sector http://www.kreisgemeinschaft-wehlau.de/Tapiau%20Alt/105-0043%20Start%20zum%20100%20Meter%20Lauf.html

  31. 5 why? • no current opportunity for creative industries to engage directly with Europeana stakeholders to propose new products and services

  32. 5 how? • open innovation challenges in the 5 areas • select most viable project in each theme • provide business incubation & supportpackage • support each spin-off project for 3 months • use infrastructure & network of Open Labs • use services, APIs & content for experimentation • use pilots as reference implementations

  33. objective 6 identify business models that allow key stakeholders within the Europeana ecosystem to develop their own applications and services based on the Europeana Content Re-use Framework

  34. 6 why? • no clear business models for re-use projects that demonstrate sustainable relationships between key customers, channels, resources, partners and costs • wider industry adoption depends on creation of these models

  35. 6 how? • key stakeholders: • cultural heritage institutions & creative industries • stakeholders from specific thematic areas • related industries • initial business models developed in focused workshops • Content Re-use Framework designed to support these and other business models

  36. objective 7 evaluate the results at key points in the project and measure their success against the strategic objectives http://en.wikipedia.org/wiki/File:Explorer_10_inspection.jpg

  37. 7 why? • integrate learning capacity into the structure of the engagement • strong evaluation and feedback loop: better-tested and more immediately applicable outcomes

  38. 7 how? • evaluate: • Europeana Open Labs Network • technical infrastructure & services • Content Re-use Framework • pilots / spin-off projects / business models • sustainability plan • apply learning to improve each cycle • refine processes, products, approaches

  39. objective 8 http://gratuitouslyyours.wordpress.com/tag/fuck-door-to-door-salesmen/ undertake an extensive stakeholder engagement campaign promoting Europeana’s cultural heritage content to the creative industries and the merits of creative re-use to cultural institutions

  40. 8 why? • without effort to engage stakeholders: • no significant take-up project outcomes • no large-scale re-use of cultural heritage material • without credibility by expert industry networks: • not possible to entice future actors to engage with new products or services or to collaborate with cultural heritage institutions

  41. 8 how? • 2 target stakeholders: • creative industries and cultural heritage institutions • engagement campaign: greater coverage • project partners: extensive networking activities • promote services & applications in each thematic area • promote & encourage participation in the challenges

  42. theproject

  43. Europeana Creative& Cloud

  44. eCreative & eCloud both CIP Best Practice Networks Same call: CIP-ICT-PSP-2012-6 both started on February 1, 2013 Europeana Creative: 30 months Europeana Cloud: 36 months 2 partners involved in both projects Europeana Foundation & Kennisland use of same collaboration tools Basecamp, GitHub, etc. important overlaps and dependencies

  45. shared challenges what are the conditions under which cultural heritage institutions will make content available? how to expose it to other communities? what are the technical, legal, economic and strategic requirements?

  46. common goals allow content providers to make content available for specific re-use scenarios (opt-in) and define conditions of access define requirements & build Europeana Content Re-use Framework implement mechanisms for storage, use and re-use of content and rich metadata

  47. Europeana Foundation Involved in all WPs in both projects Europeana Creative WP1 Lead: Europeana Open Laboratory Europeana Cloud Project Coordinator WP2 Lead: Developing the Infrastructure for eCloud WP5 Lead: Sustaining the Europeana Cloud

  48. Kennisland Europeana Creative WP3 Lead: Business Model Frameworks Europeana Cloud Key partner in WP5: Sustaining the Europeana Cloud