Dayton High School Mr. Martin. Product Development and Management. Lesson Objectives. After this lesson, you will be able to:. Describe the process of product planning and development. Define product terms and explain their role in product planning.
After this lesson, you will be able to:
The BIC Corporation spent $11 million to market a flask of perfume but only made $6 million.
Product Planning involves finding answers to seven questions:
Six Steps of Product Development Process: