iva blazina vukelja director product management n.
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Iva Blazina Vukelja, Director Product Management. Innovation and Product Development. From concept to cash. Technologists. Engineering. Research. Two guys in a garage. Corporate development.

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from concept to cash
From concept to cash

Technologists

Engineering

Research

Two guys in a garage

Corporate development

Few companies consider internal innovation as something that can be managed, sustained and organized as a business process.

product lifecycle
Product lifecycle

Optimize

Acquire filler technologies

Profitability

Go for the top line

Reduce costs

Time

Manage start up

Acquire core technology

Organic is great, but M&A can add real firepower to your growth arsenal.

an example emc corporation
An example: EMC Corporation

1993

  • August 31, 1993: Epoch Systems Inc. (Data backup software)
  • August 31, 1993: Magna Computer Corporation

1994

  • Q1, 1994; Array Technology Corporation (Acquires certain assets of)
  • February 2, 1994: Copernique S.A. (Acquires major stake)

1995

  • October 26, 1995: McData Corporation

1999

  • August 9, 1999: Data General (included the CLARiiON product line)
  • December 21, 1999: Softworks

2000

  • November 1, 2000: CrosStor

2001

  • September 2001: Luminate Software
  • April 12, 2001: FilePool (became Centera)
  • February 8, 2001: Spinoff McData Corporation

2002

  • September 25, 2002: Prisa Networks

2003

  • April 15, 2003: Astrum
  • July 14, 2003: Legato Systems
  • October 14, 2003: Documentum
  • December 15, 2003: VMware

2004

  • October 12, 2004: Dantz Development
  • November 2, 2004: Allocity
  • December 21, 2004: System Management Arts(SMARTS)

2005

  • August 16, 2005: The intellectual property of Maranti Networks
  • August 17, 2005: Rainfinity
  • October 3, 2005: Acartus Corporation
  • October 20, 2005: Captiva Software

2006

  • January 6, 2006: Acxiom Grid Computing Platform
  • January 9, 2006: Internosis
  • March 9, 2006: Authentica
  • May 9, 2006: Kashya
  • May 11, 2006: Interlink Group
  • June 7, 2006: nLayers
  • June 19, 2006: ProActivity
  • June 29, 2006: RSA Security
  • September 1, 2006: Neartek
  • September 18, 2006: Network Intelligence
  • November 1, 2006: Avamar

2007

  • February 6, 2007: Valyd
  • June 4, 2007: Verid
  • July 10, 2007: Geniant
  • July 12, 2007: X-Hive Corporation
  • August 9, 2007: Tablus
  • August 30, 2007: BusinessEdge Solutions
  • October 1, 2007: Berkeley Data Systems / Mozy
  • October 30, 2007: Voyence
  • December 27, 2007: Document Sciences Corporation

2008

  • February 21, 2008: Pi Corporation
  • March 10, 2008: Infra Corporation
  • April 1, 2008: Conchango
  • April 8, 2008: Iomega

2009

  • May 27, 2009: Configuresoft, Inc.
  • July 20, 2009: Data Domain
  • August 31, 2009 FastScale
  • September 1, 2009: Kazeon Systems

2010

  • January 4, 2010: Acquire Archer Technologies
  • July 6, 2010: Greenplum
new business development
New Business Development
  • Strategy
  • Acquisitions
  • Partnerships and Investments
  • Top line growth goals
  • Profitability
  • Metrics The Street cares about
  • Technology exploration
  • Technology thought leadership
  • Collaboration with research institutions
  • Operationalize the opportunity
  • Product strategy and plan
  • Manage the product with engineering
approaching a corporation
Approaching a corporation
  • Know the portfolio
  • Know how business is done
  • Identify the main benefiters of the technology you’re offering within the target companies
  • Come with target specific business case
  • Suggest go-to-market approaches
  • Don’t forget adjacencies

“Show me the money”