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First Lady Michelle Obama’s Let’s Move! Initiative. What Has Been Achieved in Year One, Where is it Going in Year Two, and How Can it be Incorporated into State Activities Jennifer Seymour, Ph.D. Division of Nutrition, Physical Activity, and Obesity March 10, 2011. YEAR ONE.

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First Lady Michelle Obama’s Let’s Move! Initiative


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first lady michelle obama s let s move initiative
First Lady Michelle Obama’s Let’s Move! Initiative

What Has Been Achieved in Year One, Where is it Going in Year Two, and How Can it be Incorporated into State Activities

Jennifer Seymour, Ph.D.

Division of Nutrition, Physical Activity, and Obesity

March 10, 2011

slide3

Initiative launched February 9, 2010

  • Four pillars originally created
  • Presidential Executive Order same day
  • Childhood Obesity Task Force Report
let s move pillars
Let’s Move Pillars

Empowering Parents and Caregivers

Providing Healthy Food in Schools

Improving Access to Healthy, Affordable Foods

Increasing Physical Activity

empowering parents and caregivers
Empowering Parents and Caregivers

Nutrition Information

Next Generation Food Pyramid

Empower Consumers

Pediatricians as Partners

providing healthy food in schools
Providing Healthy Food in Schools

Healthy, Hunger-Free Kids Act

HealthierUS Schools Challenge Program

Goal: Double number in 1 year

Goal: Add 1,000 a year next 2 years

improving access to healthy affordable foods
Improving Access to Healthy, Affordable Foods

Healthy Food Financing Initiative

Let’s Cook

increasing physical activity
Increasing Physical Activity

President’s Council on Fitness, Sports, and Nutrition

President’s Active Lifestyle Award

Safe Routes to School

Other Built Environment

childhood obesity task force report
Childhood Obesity Task Force Report
  • May 10 Press Conference
  • 70 Recommendations
  • 5 Chapters (new pillar)
  • Task Force continues
    • Agencies and Departments responsible for each recommendation
cotf new pillar
COTF New Pillar
  • Getting Children a Healthy Start on Life
    • Prenatal care
    • Breastfeeding
    • Screen Time
    • Child Care
    • Obesogenic Chemicals
foundation
Foundation
  • Guarantee Initiative continues after administration
  • Funding Organizations: CA Endowment, Kaiser Permanente, Nemours, RWJF, Kellogg, Alliance for a Healthier Generation
  • Board of Directors:
    • First Lady, Honorary Chair
    • Bill Frist, Honorary Vice-Chair
    • Cory Booker, Honorary Vice-Chair
    • James Gavin, MD, Chairman
let s move spin offs
Let’s Move Spin-Offs
  • Puts responsibility in Departmental hands
  • Connects others to Initiative
  • Gives White House blessing but puts control in hands of experts
slide13

First spin-off

  • Department of Interior
  • Expand Junior Ranger program
  • Inspire use of all parks
    • National
    • State
    • Local
hhs spin offs
HHS Spin-Offs
  • Over 470 Mayors and other leaders have signed on
  • Let’s Move Faith and Community Organizations
  • Healthy Living Innovation Awards
anniversary february 9 2011
AnniversaryFebruary 9, 2011
  • Accomplishments in the original four pillars
  • Spin-off Achievements
  • If we can do all this in the first year, just imagine what we’ll achieve next year and the year after that.
    • Michelle Obama, Feb 9, 2011
what comes next
What Comes Next?
  • New Goals in Fifth Pillar
    • Prenatal Care
    • Breastfeeding
    • Child Care
  • Focus on Disparate Populations
let s move in indian country
Let’s Move in Indian Country
  • All IHS obstetrics facilities Baby Friendly by 2012
  • HUSSC in schools serving Native youth
  • Increase access to Child Nutrition Programs
  • Transform pilot schools in the BIE
  • School and Community Gardens
  • Food Policy Councils
pillars 1 2
Pillars 1 & 2
  • Early Childhood
    • Baby-Friendly Hospitals
    • State Licensing Standards for Child Care
  • Healthy Food in Schools
    • State level standards that meet HUSSC
    • Salad Bars in Schools
pillars 3 4
Pillars 3 & 4
  • Access to Affordable Healthy Food
    • State Healthy Food Financing Initiative
    • Farmers Markets, Community Gardens
  • Increase Physical Activity
    • Promote Safe Routes to School, Rails to Trails, other built environment
    • Promote PE in Schools