Global Interdependence in Agriculture. Communicating Effectively. Global Interdependence in Agriculture. GOAL To enhance the capacity of university faculty and staff to communicate effectively about global interdependence, cooperation, and development. . National Advisory Committee:
Fond du Lac Tribal and Community College
Florida A&M University
Michigan State University
Pennsylvania State University
University of Florida
University of Minnesota
Washington State University
The Aspen Institute
Extension -- Teaching -- Research
“Global Interdependence in Agriculture: A User’s Guide for Effective Communication”
--the U.S. does it all
--Americans are smarter
--it’s global mayhem out there
--U.S. aid is wasted
--aid only helps our competitors
Adapted from Frameworks
Americans as mentors
Farmer to farmer
Utilizing U.S. expertise to solve global problems
Working together to ensure global food security
Partnerships between universities and agricultural and community groups
Farmers, agriculturists, rural, mountain, ethnic links
Adapted from FrameWorks
50 case studies
It’s okay to reap benefits as long as you’re “doing the right thing” too.
Countries as “neighbors” in the world “community.”
What does this metaphor tell us?
To mobilize support in a crisis situation, the neighbor metaphor could be effective, but it does not elicit support for long-term engagement.
Adapted from FrameWorks
Identified by Cognitive Linguist, Pamela Morgan
A senior U.S. diplomat resigning his post due to opposition to war with Iraq:
“My faith in my country and its values was the most powerful weapon in my diplomatic arsenal.”
family, friends, team players, partnerships, community groups
promotes cooperative thinking
consider the implications of each metaphor
“It’s time for a global barn-raising”Cooperation Metaphors
Explore the benefits to all parties and draw connections between them.
Define the situation:
end of story
don’t deny it.
When you counter a perception or frame, present your case without restating (and reinforcing) the false perception or unwanted frame.
“Watching the nightly news, one gets the impression that the world is just one big dangerous and chaotic place, and there is little we can do to make it better. This just isn’t true…”
reinforce positive frames.
For approximately $7 billion we could make basic education accessible to every child in the world
Global Interdependence in Agriculture: