The Power of Social Networking for Professional Development

1. The Power of Social Networking forProfessional Development Holly Heilberg – Career Development Specialist HR Faculty & Staff Career Services 914 Emmet St., Room 225 924-4343 Hollyh@virginia.edu http:www.hrs.virginia.edu/career

2. A Story…..

3. Agenda • Introductions • Informational Interviewing • The personal Networking process • Social Media: • Facebook • LinkedIn • Twitter • Blogs • ActionPlans!

4. Let me know what you need

5. No question is unimportantand there are no mistakes

6. Mind absorbs as much as…..

7. Confidentiality

8. Introductions: Connect with a partner and find out: • Their name • What’s going on in their work world? • How have they found jobs in the past? • Report back about your partner to the large group

11. What is the difference? • Informational Interviewing: • To perform research and gather information and advice about how you might fit with a: • Career • Department • School • Industry • Networking: • To connect with others to gather information and advice to find a job Exploration and a reality check A clearly focused job search process

12. InformationalInterviewing • The process of learning more about: • Career options • And related options • Departments at UVa • UVa “Clusters” • Other industries

13. Informational Interviewing: • A way of gathering first-hand information to assist in making a career change • To generate new, previously unconsidered options • To learn about related careers, clusters, industries, etc. • A short (20-30 minute) meeting, ideally at the work location • WHY? – A good example is my student teaching experience!

14. The Process: • Determine “WHO” you might want to talk to: • Someone working in the field you are interested in • Someone working in a department, cluster or industry you want to learn more

15. The Process: • Identify possible contacts: • Warm contacts • Luke warm contacts • OR a “cold contact” • Development, etc.

16. The Process: • You might create a “script” (or compose an email) • Your name • Who referred you or how you got their name • Why you’re calling • Request an in-person meeting (or phone call ) • Or a referral to someone else • Confirm the date, time and place

17. The Process: • Your goal is to explore the link between: • Who am I? • What’s out there?

18. The Process: Before your meeting: • Read up and gather information: • Virginia Wizard • Occupational Outlook Handbook • Uva website

19. Resources: https://www.vawizard.org/vccs/Main.action http://www.bls.gov/oco/ http://www.dhrm.state.va.us/compensation/careergroups/families.html

20. The Process: The day of the Informational Interview: Dress appropriately Business Casual Take a portfolio with a list of questions Bring your resume

21. Your Job is to be anInvestigative Reporter • You should be talking 20% of the time (with questions) • They should be talking 80% of the time!

22. Observe a Mock Informational Interview:

23. Finder’s Sheet • Find a person who fits each statement • Add your own needed contacts at the end The Power of …….. Networking!

24. A Mock Informational Interview with a partner:

25. Follow-up • Immediately make notes • Send a thank you note • Get back in touch with them • if your meeting helped you decide that this is the field/dept you want to go into, etc. • Or if something else comes out of your meeting

26. Networking 75% of jobs are found through “Networking” It is about asking for “information and advice” (not asking for a job) My experience with the young woman from Darden

27. Networking • Occurs when you are very clear about: • what you want to do • where you want to do it • Can articulate this is 30 seconds – “The Elevator speech”!

28. Networking • Have a 30-second “Elevator Speech” prepared! • My “elevator speech”

29. Networking Example: My name is Holly Heilberg and I’m a career counselor working with adults looking for career advice and direction. I thrive on helping people find career fulfillment. I discovered this after I studied to be a teacher and student taught 150 7th grade boys in a Bachelor Living class and learned what I never wanted to continue doing with my life. This personal experience led me to want to help other people find their career fit before they commit to a career that is not a good match. I like to think that I’m a catalyst in helping people clarify their skills, values and unique gifts in order to find fulfilling and meaningful work in a career they love. Because I believe this can make a enormous difference in their life as well as the lives of all those all around them.

30. Elements of an effectiveElevator speech • 15-30 second sound byte • Must be succinct, memorable and delivered effortlessly • Focuses on benefits you can provide

31. Elements of an effectiveElevator speech • Include the five W’s: • Who you are • What field you are in • What position you are in (in what capacity do you serve) • What makes you different from others • What benefits you offer to others

32. Elements of an effectiveElevator speech • Compose it • Compose it again • Re-write it 5-15 times • Edit it • Present it to others for feedback • Rewrite it again • Practice LOTS and memorize it • Un-memorize

33. Elevator Speech Take some time to write your “Elevator Speech” Let’s practice it and get feedback

34. Networking Steps: • Make a list of people and number them: • You know VERY well • You know well • You know each other • Limited knowledge of each other

35. Networking Steps: • Begin by contacting your 1’s and 2’s • Email to provide your purpose and attach your resume • Ask for a 30 minute face-to-face meeting or a phone conversation

36. Networking Steps: • Start with people you feel most comfortable with • Your goal is to get “information and advice” and other referrals • Follow-up with a thank you note • Make a record of your contact

37. Networking Steps: • Cycle back every month or more to check in with them. • Be sure to let them know when you find a job and thank them for contributing to your success!

38. Mock Networking (followed by practice)

39. Social Networking • Facebook • LinkedIn • Twitter • Blogs • Others….

40. Social Media:

41. Social Media:

42. Social Media:

43. Social Media: http://lifeworkswithholly.blogspot.com/

44. Your Individual Action Plan • Write down goals and specific “actions” to help you move forward. • Consider the benefit to you, your Department, family, friends and community! • Establish SMART Goals: • S – Specific • M – Measurable • A – Achievable • R – Realistic • T - Timebound

45. The Good Life “Living in the place you belong, with the people you love, doing the what you love, on purpose” Richard Leider, Repacking your bags, 1995

46. Small Group Discussion • Get with your small group • Are you Plateaued? • What are the “symptoms”? • What are some issues or obstacles you’re facing?