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Educating Others About the DNP Degree

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  1. Educating Others About the DNP Degree Lisa AstalosChism DNP, APRN, GNP, NCMP, FAANP Author of The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues, Second Edition

  2. Educating Others about the DNP • Know who you are! • Know your degree! • Seize opportunities to educate others about the DNP degree • Promote trust and credibility in your setting • Join and volunteer at professional organizations to increase awareness • Contribute to the profession of nursing • Disseminate your work

  3. Know Who You Are… • Nursing • American Nurses Association (1995), nursing is “the diagnosis and treatment of human responses to actual or potential health problems” (p. 6). • Nursing evolves to meet the societal needs of others by caring for individuals, families, and communities in an effort to maintain their health and ­well-­being in various states of health and illness (Chism, 2012).

  4. Know Who You Are… • Nursing Practice • Both the act of caring for individuals, families, and communities in an effort to promote health and ­well-­being as well as the relationship that develops between nurse and patient (Chism, 2012). • Profession of nursing includes a knowledge base (discipline) and reproducible modes of inquiry (science) that purport to explain how, why, and what nurses do when providing care (nursing practice).

  5. Know Who You Are… • Advanced Practice Nursing • Advanced practice nurses “acquire specialized knowledge and skills through study and supervised practice at the master’s or doctoral level in nursing” (ANA, 1995, p. 14). • Includes NP, CNM, CNS, CRNA per AACN • Expanding informally to nurse administrators, educators, public health

  6. Know Who You Are… • Medicine • defined as “the science or practice of the diagnosis, treatment, and prevention of disease” (Medicine, 2007). • Physician • includes “a person skilled in the art of healing; educated, clinically experienced, and licensed to practice medicine” (Merriam-­Webster, 2008b). • Doctor • Bailey (2003) agreed “today, the term ‘doctor’ is applied to both a person with a doctoral degree in ­non-­medical subjects, as well as physicians and surgeons” (p. 490). • “to teach”

  7. Know Who You Are… • Doctor of Nursing Practice • A practice-focused doctorate and the terminal practice degree for nursing. • Designed to prepare nurses to meet the changing demands of health care and healthcare delivery systems. • Curriculum focused on evidence-based practice, scholarship to advance the profession, organizational and systems leadership, information technology, healthcare policy and advocacy, interprofessional collaboration across disciplines of health care, and advanced nursing practice (AACN, 2006b).

  8. Know Your Degree… • DNP- Understand Origins, Rationale (Chapter One) • The 2000, 2001, 2003, and 2010 IOM reports, RWJF, National Academy of Sciences led to a set recommendations for all healthcare professionals: • Provide patient-centered care • Function in interprofessional teams • Employ evidence-based practice • Integrate quality improvement standards • Utilize various information systems (IOM, 2003)

  9. Know Your Degree… • Other rationale for DNP Degree: • Parity with other professionals • Need for longer graduate programs to fulfill requirements for advanced practice • Current needs for nursing faculty shortages • Increasing complexity of healthcare systems requires additional information included in nursing graduate programs (Marion et al., 2005)

  10. Know Your Degree… • Standards of the DNP degree are a result of a collaborative effort between the AACN, NONFP and NACNS • In 2006, the AACN published the Essentials of Doctoral Education for Advanced Nursing Practice. ***Considered the “foundational outcome competencies deemed essential for all graduates of a DNP program regardless of specialty or functional focus” (AACN, 2006a).

  11. Seize Opportunities • Take every opportunity to educate others about your degree • Explain your preparation, including origin and rationale of DNP degree, to patients, nurses and other health care professionals

  12. Provide Educational Opportunities • Offer to present formally and informally within and outside of your setting to educate others about the DNP degree • In Services • Newsletters • Community events • Professional events • Volunteer events • Professional blogs • Professional columns

  13. Promote Trust and Credibility • Quietly educate others rather than preach about the DNP degree • Lead by example • Mentor others including fellow nurses, advanced practice nurses, DNP students

  14. Join and Volunteer for Professional Organizations • If not already involved in professional organizations, join • Volunteer as committee member, run elected office within the organization • Give your time through participation and organization of conferences

  15. Contribute to Profession of Nursing • Once you finish your degree, you have a responsibility to contribute to the profession • Become active in educating other DNP students as preceptor • Involvement in policy • Develop innovative practice (Menopause Practitioner)

  16. Disseminate Your Work • Publish your project! • Work collaboratively with your chair/mentor, second authorship consideration (Chapter 4) • Present at professional conferences • Poster or podium presentations

  17. Marketing Yourself as a DNP Graduate: Shaping Your Brand (Sneak preview - Chapter 11)

  18. Marketing Yourself as a DNP Graduate • Marketing vs. branding • Becoming a “marketpreneur” • Mission statement • Vision statement • Your “elevator pitch” • The interview • Appearances • Networking • Becoming a voice in the community • My marketing tools

  19. Marketing Yourself as a DNP Graduate • Marketing • Defined by American Marketing Association as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (AMA, 2011).

  20. Marketing Yourself as a DNP Graduate • Branding • Describes a component of marketing, is an essential marketing strategy. • A brand consists of a “trademark, a distinctive name, and a combination of images that creates associations and expectations in the minds of consumers” (Beals, 2008).

  21. Marketing Yourself as a DNP Graduate • Why develop a “Brand”? • To benefit your career • To increase personal recognition • To improve your reputation • To promote your employers business • To obtain new clients/patients • To advance your own social beliefs or cause

  22. Marketing Yourself as a DNP Graduate • Become a “marketpeneur” • Employing leadership and innovation when marketing (Mackey & Estala, 2008). • Marketpreneurs have a “vision they can articulate and sell this vision to others” (Mackey & Estala, 2008, p.14). • Marketpreneur has “desire, determination, dedication/commitment, and a focus on success” (Mackey & Estala, 2008, p. 14).

  23. Marketing Yourself as a DNP Graduate • Mission statement: • Defined as “a sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies” (Entrepreneur, 2011). • A mission statement defines “what an organization is, why it exists, its reason for being” (Entrepreneur, 2011).

  24. Marketing Yourself as a DNP Graduate • DNP graduates develop their own mission statement based on their setting or specialty. • DNP graduate defines exactly what they bring to their setting and decide how their unique talents and skills may be marketed. • A mission statement defines focus and channels efforts to achieve their mission

  25. Marketing Yourself as a DNP Graduate • Vision Statement: • Defined as an “aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future”. (Business Dictionary, 2011). • More broad in spectrum than mission statement. • Think about long range goals. Where do you want to be in 5 yrs, 10 yrs…?

  26. Marketing Yourself as a DNP Graduate • Next, develop an “Elevator Pitch” • The elevator pitch is a brief introduction that takes 60 seconds or less to introduce someone to who you are, why you are unique and what your expertise is. • The elevator pitch “gets to the point and places an image in the listener’s mind…it should be brief, descriptive and paint an interesting picture” (Beals, 2008, p. 29).

  27. Marketing Yourself as a DNP Graduate • The Interview: Pertinent for DNPs • What experiences to you have that qualifies you for the position? • What distinguishes you from other candidates? • What are your strengths? • What are your weaknesses? • What are your long-term goals? • What experiences have you had working with others in teams? (Pagana, 2008)

  28. Marketing Yourself as a DNP Graduate • Appearances: • Appearances matter when marketing oneself as a DNP graduate, especially while the DNP degree is still relatively new to others. • “No matter what people say, you are judged by the way you dress” (Pagana, 2008, p. 43).

  29. Marketing Yourself as a DNP Graduate • Networking • Use acronym OAR to aid conversation • “O” stands for observation, make a comment about the event in general • “A” stands for ask a question, such as “have you been here before” • “R” stands for revealing something personal (Pagana, 2008)

  30. Marketing Yourself as a DNP Graduate • Becoming a voice in the community • DNP graduates should become involved speaking in their community • join a speaker’s bureau related to one’s specific specialty • volunteer to speak at community events

  31. DNP Graduate as Ethical Consultant (Sneak preview - Chapter 7)

  32. DNP as Ethical Consultant • The DNP graduate may integrate several roles such as leader, researcher, clinician, policy advocate, and educator. • Within each of these roles, the DNP graduate will likely encounter various ethical scenarios. • Many DNP curricula are currently including ethics coursework to prepare the DNP graduate with the skills necessary to evaluate ethical issues.

  33. DNP as Ethical Consultant • Ethics Consultant Role: • Fulfill formal role as ethics advisor within an institution • May serve on ethics board/committee locally or within an institution • Serve as consultant formally or informally for ethical issues within your setting • Mentor others in your setting regarding ethical issues/questions

  34. DNP Ethics Toolkit • DNP graduates will need to develop their “Ethics Toolkit” • Review ethical terms • Review ethical theories • Review bioethics • ANA Code of Ethics for Nurses • ICN Code of Ethics • Nursing's’ Social Policy Statement

  35. DNP Ethics Toolkit • Ethical Terms • Review ethical terms • Ethics - “the study of ideal human behavior and ideal ways of being” (Butts & Rich, 2008, p. 4). • Morals - “specific beliefs, behaviors, and ways of being derived from doing ethics” (Butts & Rich, 2008, p. 5). • Code of ethics - standards of conduct, and state certain principles regarding responsibilities and duties of those professionals of who they apply to (Pozgar, 2010).

  36. DNP Ethics Toolkit • Ethical Terms • Values - “ideals, beliefs, customs, modes of conduct, qualities, or goals that are highly prized or preferred by individuals, groups, or societies” (Burkhardt & Nathaniel, 2008, p. 83). • Reasoning - the “use of abstract thought processes to think creatively, to answer questions, solve problems, and to formulate strategies for one’s actions and desired ways of being” (Butts & Rich, 2008, p. 9).

  37. DNP Ethics Toolkit • Ethical Theories • Virtue ethics • Natural Law Theory • Deontology • Principlism • Utilitarianism • Casuistry • Narrative ethics • Critical theory

  38. DNP Ethics Toolkit • Bioethics • Autonomy • Beneficience • Nonmaleficence • Justice

  39. DNP Ethics Toolkit • ANA Code of Ethics for Nurses • Found at:

  40. DNP Ethics Toolkit • ICN Code for Nurses • Found at:

  41. DNP Ethics Toolkit • Nurses Social Policy Statement • Found at:

  42. Questions?

  43. The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues, Second Edition To purchase a copy or request an Instructor’s Review Copy, visit

  44. Thank You!