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Strategic Management

(c) Macmillan

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Strategic Management

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    1. (c) Macmillan & Tampoe 2001 1 Strategic Management Macmillan and Tampoe Oxford University Press 2000

    2. (c) Macmillan & Tampoe 2001 2 Introduction to Strategy and Strategic Management

    3. (c) Macmillan & Tampoe 2001 3 Strategy – a manager’s point of view Strategic Management: relates to the future of the enterprise Is about taking action now to secure the future The future is uncertain Decision about the future are made on incomplete and wrong information Prepares an organisation for future success

    4. (c) Macmillan & Tampoe 2001 4 Definitions of Strategy Strategy: is knowing the business you propose to carry out (Xenophon) defines what a business is in or is to be and the kind of company it is or is to be (Andrews) is a rule for making decisions (Ansoff) The way in which a corporation endeavours to differentiate itself positively from its competition (Ohmae) Ideas and actions to conceive and secure the future (Macmillan & Tampoe)

    5. (c) Macmillan & Tampoe 2001 5 Military Strategy – some lessons Originated to help armies win battles Emphasises winning Zero-sum game Emphasises leadership Focus on taking action to achieve desired aims Where the analogy breaks down No customer to satisfy in business sense Assumes simple hierarchical structure Assumes obedience to orders

    6. (c) Macmillan & Tampoe 2001 6 Other strategic themes Strategy has political overtones and benefits Academic contribution to strategy offering multiple ways if thinking about strategy Practitioners contribution is of practical ways of evolving and implementing strategy

    7. (c) Macmillan & Tampoe 2001 7

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