Social Media & Search Engines

1. Social Media & Search Engines Presentation by Xavier Buck 17.03.2011

2. How did/do Search Engines influence my businesses and how do I influence them.

3. Todaywewillcover • Social Media • Stats & Trends • Key Players • Benefits, Risks & How to • Drive Traffic to yourWebsite • Searchengines, PPC Ads, Organic Indexation • SEO abc, Domain, Backlinks, • Affiliate • Social Media

5. The big three

6. Unique Visitors to social media sites Video on Facebook Stats

8. Social Media & Search Engines Presentation by Xavier Buck 17.03.2011

11. Twitter (max 140 characters messages)

13. Like Button on website

15. Business Benefits • Cost effective web updates • Greater control of your web content • Boosted organic Google listings • Cost reduction on printed materials • Strengthens networked connections • Collaborative knowledge sharing

16. What can it do? • Greater access marketing materials • Greater reach marketing materials • Facilitates word of mouth sharing • Enables viral sharing • Increases repeat business

17. Shouldyou & what are the Risks • Not enoughfollowers / friendsharmyour brand • Globalisation of information moving faster than you can. • Uncontrolled and inappropriate pro-active posts (Chose youradvocatescarefully) • Inefficient reactiveposts • Inability to identify and react to key stakeholders

18. Where to start? Listen • Google Alerts • Tweetdeck - RSS

19. - Create a process- Followthrough

21. Drive Traffic to your site…

22. Traffic

24. Pay Per Click the fastest, most measurable way to drive traffic to your website Paid Search “PPC” Top and Right

25. Paid Search “PPC” focus on conversions

26. 72% of People prefer to click on the ‘free’ or ‘natural’ search results Search Engine Optimization “SEO”

27. The ABC’s of SEO

28. A = Architecture Clean code, internal links, add a ‘site map’

29. B = Backlinks 60,352 Links TO the site Ron Jackson

30. Lists = great ‘Link Bait’ a reason for people to link to your site

31. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery

32. Search Engine Optimize pages on your site. Add Keyword Phrases toFirst Paragraph, Middle and End

33. Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals code)

34. SEMRush.com Measures Search Success Terms listed on the first 2 pages of Google

35. SEO “Affiliate Marketing” affiliates send traffic to your site as a virtual sales force

36. Amazon ‘affiliate’ code

37. “Affiliate” Marketing Solutions

38. SEO BannerAdvertising and eMail

39. Banner Advertising (Test this through Google AdSense)

40. eMail Marketing Groupon.com is a huge success

41. SEO Social Media

42. Facebook ‘Fan Pages’ business profiles. Also come up in Google search results.

43. Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters

44. Facebook Advertising

45. It is simple to set up Facebook Advertising

46. Target by demographics and ‘likes’. Go from 500 Million to precise target

47. Test different ads .021% .043% .039%

48. Twitter.com/DellOutlet has sold millions of dollars of refurbished computer goods

49. YouTube is the #3 Website and #2 Search Engine! Blendtec has had 100 Million video views!

50. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!