Search Engines By: Paola Moran
Top 10 Search Engines:According to Microsoft B Central • Yahoo 6. AltaVista • MSN 7. WebCrawler • Lycos 8. iwon • Google 9. All the Web • HotBot 10. Excite
FACT! • 81% of Internet users find Web sites by carrying out key word searches on the major Search Engines • 57% of Internet users use the web everyday • 46% of searches are for product information or services • Over 85% of users start by using Search Engines • 96% of search engine users visit sites listed on 1st three pages http://scotti.co.uk/searchenginefacts.com
Link Popularity • Measures the amount of incoming links from other pages • http://www.submitcorner.com/Tools/Linkpop/ allows you check out web pages “Link Popularity” • Varies from engine to engine • Without Link Popularity it get pretty tough to get on the 1st page- (if your not paying)
What Are Keywords? Keywords help Search Engines find your web pages. Keywords help you find what your looking for Keyword allow for instant access
Keyword Questions?!?! • What are my important Keywords? • 2. How can people find me? • 3. What will people type in to find me?
Help to the RESCUE • Sites for keyword Help • http://www.mall-net.com/se_report/A Fee • word statistics • http://www.keywordcount.com/FREE • Analyzes keyword frequencies • & Compares keyword frequencies on a 2nd page • Helpful when comparing ranking • http://www.rankthis.com
Web Site Traffic • Can either Make or Break your web site • Http://www.Netmechanic.com • Offers help to increase web site traffic • Http://www.Alatude.com • Offers Help in Web Marketing
Site Promotion • This means getting on the list for each search engine • Rules are constantly changing • Always new competition • Very tough to stay on first page • Many sites available • I.e.- http://www.positionagent.com$60.00 a year • Lets you see your current position raking for free • Offers up to date information of your site ranking, resources, & tips
Re-Submitting • Resubmitting is important because: • Search engines re-index • Sometimes makes your web site unreachable • Tools available to resubmit for your for a fee • http://www.multisubmiter.com a secret net tool • Search Engines are always changing their search criteria You ask why resubmit? To let search engines know your still alive!
Willing to Pay? To be 1st? • If your willing to pay to get on the 1st page prices range depending on service • $1,600 for full range of 1st page service • Includes : resubmitting, positioning, performance and ongoing maintenance • A $500 price allows for a more do it yourself
If you don’t Pay… You can submit your website on your own But… 1. There are no Guarantees 2. Just because you submit it doesn’t mean the search engine will actually list you. 3. Either you’re listed immediately or it could take up to 3 months.
Search Engines • Each search engine is different just because your on the first page on one engine does not mean your are 1st page on another engine. • There are specialty search engines.
Ranking on the Engine • If you make high ranking on one page you may do worse on other Engines • Write good pages with good meta tags • Use tools like “Keyword Diffusions” a secret net tool. • To make it to at least 2 engines first pages.
Work Cited: http://searchengines.com http://1stplaceranking.com/google.htm http://searchenginewtch.com/webmasters/index.html http://mall-net.com/se-report http://keywordcount.com http://www.positionagent.com/ http://www.scotti.co.uk/serachenginesfacts.htm