WORKING ACROSS GENERATIONS. Jason Crowe and Ginny D’Angelo. OBJECTIVES. To understand four generations in the workplace—their characteristics and needs To be aware of demographics in your workplace vs. the marketplace To gain insights into leading across generations. GENERATION TYPES.
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Jason Crowe and Ginny D’Angelo
1922-1945 Traditionalists, Veterans, Silent Generation
1946-1964 Baby Boomers, The Sandwich Generation
1965-1980 Gen Xers, Generation Xers, Xers
1981-2000 Millennial’s, Gen Y, Nexters
Radio and Television
Respect for Authority
WWI / WWII
Members of this generation experienced vast cultural shifts in the U.S., and struggled with conflict morals, ideas, and desires.
The 1920's was, for 8 years and 3/4 of 1929, a very happy decade. The last 1/4 was the Stock Market Crash that could have started the Great Depression that lasted straight through the 1930' s, not ending until mid-1940. A war started before 1920, and a war broke out in 1929. Although it was called the Great Depression, people killed others, killed themselves, became homeless, and became penniless. Actually, the eight years of happiness might have felt like a small vacation to a person who lived during the time.
Cold War/Viet Nam
Man on the Moon
For the years 1940-1994, inclusive, 202 million Americans were born; about 77% of all Americans now living were born after 1939. During the baby boomer years, 1946-1964 (inclusive), 75.8 million Americans were born. The ratio of males to females has stayed relatively constant. There were approximately 1.05 male births for every one female birth.
The biggest year of the boom was 1957, when 4.3 million boomers were born. Why it took over 10 years for so many post-World War II families to get going is a matter of speculation. For the 5-year period between 1956 and 1960, inclusive, 21.2 million boomers were born, nearly 1 1/2 times the number born between 1941 and 1945, and the largest for any 5-year period in the 20th century.
Boomers today represent 28% of the U.S. population. But in 1964, they represented about 40% of the population. In other words, in 1964 more than a third of the population was under 19 years old! No wonder the baby boomers attracted so much attention.
Dot-Com boom and bust
Roe vs. Wade
Persian Gulf War
O.J. Simpson trial
According to U.S. Census Bureau statistics, 83.8 million people were in the 25-44-year-old Generation X age bracket.
Gen Xers are in their peak years of product and service consumption and its members view electronic media as a primary tool for conducting research and accomplishing tasks.
The media they use are fragmented. They embrace a wider range of lifestyles than previous generations. Weaned on MTV and cable television, they are largely immune to traditional advertising. Faced with stagnant wages and high debt, they are more cost conscious than free-spending boomers.
The Generation Y are sometimes called the "Trophy Generation", or "Trophy Kids," a term that reflects the trend in competitive sports (as well as many other aspects of life) where "no one loses" and everyone gets a "Thanks for Participating" trophy.
Trophy kids developed pressure to excel not only in school, but also hobbies , sports and service work.
A recent survey, they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an mp3 player (iPod, Zune, Sansa, etc.).
They are the most educated generation in the United States currently.[
9/11 - World Trade Center attack
Kids shooting kids
George W. Bush
Grew up with Technology
Play Station/X boxes
Sixteen percent grew up—or are currently growing up—in poverty.
Being amongst the first generations to be born and actively grow up in an American society desegregated by law (brown vs board of education), imposing sexual equality by law (Title IX), and proactively defending the rights of various minority groups by law, in addition to the effects of 60's and 70's era influence on their generation, Millennials to some extent have been conditioned by the state, educational insitituion, and cultural influence to take a more neutral outlook on multiculturalism.
They’re the hottest commodity on the job market since Rosie the Riveter. They’re sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and achievement-oriented. They’ve always felt sought after, needed, indispensable.