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An independent electronic music magazine targeting producers and enthusiasts, exploring technology used in music production. Available at local supermarkets, corner shops, and vintage stores in Sheffield town centre.
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Question 3-What kind of media institution might distribute your media product and why? (0.06.44 By Jana Holt
My magazine would be part of the FuturePLC company. The reason for this is that the music genre of my magazine targets a more niche audience so it would be sold locally rather than nationally. • However, I could argue that my music magazine could be produced by a multinational company like Bauer. My reasoning for this is that even though I aimed for more of a niche target audience, people across the nation could also want to buy this magazine as people over the UK listen to Bassline/ DNB/. • Future music magazine is a magazine from FuturePLC which is an electronic music magazine, aiming for an audience of producers or people who have an interest In electronic music and the technology used for music making. 00.50.34
(1:23.36) Advantages of being an independent publisher... • You can be published by a small press and sell later to a big publishing house. It's easier to get an offer from a small press, especially author mills, who go for quantity rather than quality. Being published by those doesn't earn you many brownie points, though. • In terms of exposure, advertising, whatever, small press is nothing in comparison to big publishing houses. If there is a choice between a contract with a small press and one with a big publishing house, a writer will almost always go for the big publisher. There is no comparison (I say 'almost' because some small presses have a very good name and may be able to do better with a niche market). • Much closer contact with the people producing a magazine. • The fact that, as a small outfit, they are able to respond much faster to a rapidly changing market. They are strongly into ebooks, social media, etc, and are close to their fan-base (see point 2, about conventions) • They tend to be a bit faster-moving than big houses.
Disadvantages of independent publishing.. • Most independent publishers require an upfront monetary show of commitment that is refunded as the book sells. While it’s not usually a large sum, traditional publishers have the ability to give their authors an upfront payment. • While there are a few larger independent publishing companies, there are hundreds of smaller outfits. This size concern can be a problem when it comes to connections with larger book sellers. Make sure that you go with a more well known and sizable independent publisher to ensure that your book gets the most exposure possible. (1:40.17)
Cost of magazine.. • £3.99. The reason I chose this price is because my magazine will be an independent magazine, it’ll make the magazine more rare and hard to find so it’ll potentially be worth more money as their isn’t many like this specific magazine. (1:53)
Where will your audience be able to buy/access your product? • The audience of my magazine will be able to buy my product from local supermarkets and corner shops. My magazine will also be available in small vintage stores such as Vulgar, Cow Vintage, MOOCH, A New Shop and small shops such as Balance and Alt-Eye. All located in Sheffield town centre.
