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Today’s Objectives. Women In Agriculture Education Annie’s Project Background Curriculum Outcomes and Impacts Follow-up classes: Grain Marketing, Financial Management and Spreadsheets Benefits. *2007 Estimated. Source: USDA NASS Census of Agriculture. Women In Agriculture Education.

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today s objectives
Today’s Objectives
  • Women In Agriculture Education
  • Annie’s Project
    • Background
    • Curriculum
    • Outcomes and Impacts
    • Follow-up classes: Grain Marketing, Financial Management and Spreadsheets
  • Benefits
women in agriculture education

*2007 Estimated

Source: USDA NASS Census of Agriculture

Women In Agriculture Education
women in agriculture education1
Women In Agriculture Education


  • Underserved Audience
  • Unique Learning Needs
  • Safe Learning Environment
  • Mentoring, Nurturing
  • Based on the life a of farm woman
  • Grew up in a small town
  • Goal - to marry a farmer
  • Spent a lifetime learning how to be an involved business partner
  • Together they did great things
  • Challenges
    • three generations living under one roof
    • Low profitability
    • Changing farm enterprises
    • Raising a family
background cont
Background – cont.
  • Annie’s Project - founded out of need
  • Farm women have diverse backgrounds
  • Being married to a farmer or being a woman in a male dominated business has its challenges
  • Some women handle this responsibility very well
  • In Annie’s Project, farm women find answers, strength, and friendship
  • In Annie’s Project, farm women grow in confidence, business skills, and community prestige.
background cont1
Background - cont.
  • Began in 2003
  • Women and men impassioned for the role of farm women have expanded the program to seven states
  • Describe Annie’s Project to farm women and watch their eyes light up.
  • Instructors as well as students seem to find a piece of Annie in his or her lives.
  • Annie’s Project is designed to fill an educational need for risk management
background cont3
Background – cont.
  • February, 2003 – First Class held at Kaskaskia College, Centralia, IL
  • February, 2004 –Washington County, IA
  • April, 2004 –Mahaska County, IA
  • November 2004 to March 2005-Classes Held (size)
    • Iowa 11 (189) Missouri 3 (53)
    • Illinois 20 (264) Indiana 1 (18)
    • Nebraska 2 (26) Wisconsin 1 (5) Total 38 (555)
  • Scheduled Summer 2005 Classes
    • Iowa 5 Missouri 1 Nebraska 1 Indiana 1

Illinois 4 Wisconsin 2 Ohio 2 Kansas 2

mission statement
Mission Statement
  • To empower farm women to be better business partners through networks and by managing and organizing critical information
annie s project objectives
Annie’s Project Objectives
  • Annie’s project is designed to empower farm women to manage information systems used in critical decision making processes and to build local networks throughout the state.
  • The target audience is farm women with a passion for business and involvement.
  • Objective
    • Fill the desire to become a better person
    • Understand the common needs and conditions
    • Easily adapted to local audience
    • Provide a network of support
    • Discover a yearning for learning
    • Legitimize learner’s role
    • Build skills, confidence, purpose and control
    • Interesting and rewarding
    • A clear purpose of farm management tools and skills
curriculum cont
Curriculum – Cont.
  • Production Risk
    • Crop and Livestock Insurance
    • Enterprise Diversification
    • Natural Disasters
    • Grain Storage Loss
curriculum cont1
Curriculum – cont.
  • Market Risk
    • General Marketing
    • Commodity Programs
    • Market Analysis and Pricing
    • Marketing Plans
    • Marketing Tools
    • Production Contracts
    • Value Added Ventures
curriculum cont2
Curriculum – cont.
  • Financial Risk
    • Strategic Planning
    • FSA Documentation and Programs
    • Financing
    • Business Plans
    • Financial Management
    • Policy and Trade
    • Global Impacts
curriculum cont3
Curriculum – cont.
  • Legal Risk
    • General Legal Risk
    • Environmental Liability
    • Contract Arrangements
    • Business Structure
    • Tax Liabilities and Law
curriculum cont4
Curriculum – cont.
  • Human Resources Risk
    • Personnel Management
    • Health
    • Family Issues
    • Life, Health, and Long Term Care Insurance
    • Safety
class structure
Class Structure
  • Six - 3 Hour Seminar Classes
  • 10 – 25 Participants
  • Classroom and Computer Lab
    • Community College, High School, Library
  • Participant and Instructor Team-Taught
  • Flexible Course Structure
  • Networking and Mentor Development
class outline
Class Outline
  • Session One
    • Human Resources and Time Management
    • Course Introduction
    • Risk Assessment Survey
    • Colors
    • What is Management?
class outline cont
Class Outline – cont.
  • Session Two
    • Women and Money
    • Business Plans
    • Mission Statements and Goals
    • History and Tradition of Your Farm
    • How Property is Titled: Who Else is in business with you?
    • Cash and Crop Share Leases
class outline cont1
Class Outline – cont.
  • Session Three
    • Financial Documentation
    • Balance Sheet
    • Income Statement
    • Cash Flow
    • Retirement & Estate Planning
    • Using Spreadsheets
class outline cont2
Class Outline – cont.
  • Session Four
    • Risk Management
    • Developing Marketing Plans
    • Developing a Risk Management Strategy
    • Ten Habits of Profitable Farmers
    • Types of Insurance - Life Insurance, Crop Insurance, Health & Disability
class outline cont3
Class Outline – cont.
  • Session Five
    • Fast Tools
    • Financial Records and How to Interpret Information
    • Discussion on topics for the next meeting
class outline cont4
Class Outline – cont.
  • Session Six
    • Your topics
    • End of class evaluation
  • Follow up evaluation
  • Newsletters
  • Web-site
  • Continuing activities
expected outcomes
Expected Outcomes
  • Increased knowledge, skills and abilities
    • Risk management
    • Computers and the internet
    • Spreadsheets and databases
    • Financial software
    • Marketing and crop insurance
    • Human resource skills of communication, negotiation and interpersonal skills
end of class impacts
End of Class Impacts
  • Participants increased knowledge, skills and abilities
  • Importance of goal setting
  • Increased interpersonal skills
  • Increased organizational and time management skills
  • Increased skills working with professionals to meet individual and farm business skills
documented long term impacts
Documented Long Term Impacts
  • Behavior changes in management techniques
  • Increased confidence in decision making skills
  • Implementation of whole farm risk management plans
  • Become better farm managers and business partners
what they say
What they Say
  • “Annie’s Project has opened my eyes to the complexity of farming, helping me to understand the importance of strategic and purposeful planning. The respect I have for all farmers as true businessmen has grown significantly.”Julie Birky, Parnell
what they say1
What they Say
  • I have completely enjoyed Annie’s Project. It made me realize that I am on task with some aspects of my record keeping and that I need to improve in others. These meetings have sparked a “drive” in me to challenge myself “to do better.”Jane Janecek, Washington
what they say2
What they Say
  • This project has opened up communication and information shared between my husband and myself. I work full time in town and I have learned so much from this project that will help me help my husband with our farm business.Luetta Greene, rawfordsville
what they say3
What they Say
  • This class has allowed me to meet other farm wives who have the same interests and goals that I do. We have formed a network of “farm wives” who can help to support each other. I have also been exposed to many new topics and feel like I have been able to carry on an intelligent conversation with my husband, and understand his worries and concerns. Mary Miller, Winfield
what they say4
What they Say
  • I’m very glad I came. Because I’ve only been into the farming situation for three to four years and am a city girl to start with, I had no idea of the depth of the farming process as a business. This class has really started me thinking about how little I truly know – it has also wetted the desire to learn more… Dianne Hayes, Lone Tree
what they say5
What they say
  • I was surprised by -
    • The number of farm women interested in this class and the wide age range
    • How much information we were taught
  • I never knew that -
    • I am like a lot of other farm women who take pride in their family farm
    • There were other farm women truly trying to understand
what they say6
What they say
  • I enjoyed trying to –
    • Figuring out what my personality traits are
    • Help my spouse market our grain
  • I changed my mind about -
    • There is a real need for a marketing plan
    • My role in farming, I learned more ways that I can be a very active part of the farm
what they say7
What they say
  • I wish I had known –
    • About so much of these topics – 25 years ago
    • How great this class was going to be – I would have convinced some other people to join
  • I appreciated –
    • The binder and all the handouts
    • That classmates helped each other understand different topics
what they say8
What they say
  • I now understand –
    • Grain marketing and crop insurance
    • Farming records can be kept easier with the use of a computer, and now I can help make decisions more confidently
  • I plan to –
    • Try and be a better partner
    • Get the books more organized
  • Iowa Classes – 189 Range
    • Average Age – 42.6 24 to 76
    • Average Years Farming – 17 0 to 42
    • Average Children – 2.32 0 to 6
    • Average Acres Owned – 396 40 to 973
    • Average Acres Crop Share – 363 163 to 576
    • Average Acres Cash Rented – 387 157 to 651
    • Average Acres Custom Farmed–132 0 to 436

189 Iowa Participants

program funding
Program Funding

Participant Fees


Partnership Contributions


Grant Funds


from here
From Here
  • USDA-RMA/Annie’s Project Advisory Council
  • Seeking partnerships (public and private) to sustain and expand the program
  • AMES On-line Resources
  • Women Marketing Grain (coming winter ‘05)
  • Financial Management
  • Resources:
  • Provides an opportunity to be involved in educational opportunities for farm women
  • Is an essential piece in the overall educational opportunities for farm women
  • Provides farm women with the skills, confidence and ability to assume leadership roles in agriculture
  • Sustains the viability of agriculture
thank you


Bob Wells

Field Specialist Agriculture Economics

Iowa State University Extension