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Frank Skinner, HCEA Executive Director. HCEA 2012 STATE of the INDUSTRY. Research Underwriters. Why is this important?. Understanding big picture trends empowers you to make better informed decisions. HCEA State of the Industry. 1. 2. 3. Measurable Trends. Future Outlook. Industry

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slide4
HCEAState of the Industry

1

2

3

Measurable

Trends

Future

Outlook

Industry

Issues

Industry perspective from multiple viewpoints

measurable trends
1Measurable Trends

Top 50, Attendance, Exhibits, Space Cost, International

attendance growth by meeting category
5%professional attendance

Large Meetings: 4,000+ Total Attendee

Attendance Growth by Meeting Category

.8%totalattendance

attendance growth by meeting category1
9.3%professional attendance

Medium Meetings: 2,000-3,999 Total Meetings

Attendance Growth by Meeting Category

1.9%totalattendance

attendance growth by meeting category2
13.5%professional attendance

Small Meetings: Less than 2,000 Total Attendees

Attendance Growth by Meeting Category

22.7%totalattendance

Note: There was a decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.

international attendance growth
From meetings with 10,000+ total attendees

1998 23.6%

2003 19.9%

2008 29.0%

2010 23.2%

2011 25.2%

International Attendance Growth

*Percentages from 1998 and 2003 include smaller sample sizes and historical estimates by event organizers.

international attendance growth1
From meetings with 4,000+ total attendees
  • 201018.3%
  • 2011 18.9%
  • Over 8 events with 50%+ international attendees.
  • Range from 60% to less than 1%.
International Attendance Growth
exhibit hall growth by meeting category
.06%net sq. ft.

Large Meetings: 4,000+ Total Attendee

Exhibit Hall Growth by Meeting Category

6.2%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.

exhibit hall growth by meeting category1
.2%net sq. ft.

Medium Meetings: 2,000-3,999 Total Meetings

Exhibit Hall Growth by Meeting Category

15.5%number of exhibits

Note: Exhibit figures have been adjusted from 2007 to 2011 to reflect updated reporting definitions.

exhibit hall growth by meeting category2
Small Meetings: Less than 2,000 Total Attendees

-26%net sq. ft.

Exhibit Hall Growth by Meeting Category

20.7%number of exhibits

Note: There was a significant decline in the number of meetings reported with less than 200 attendees, likely making the average increases higher than normal.

medical meeting location trends1
2011 and the last five years

2011 Top 20 Destinations

Top 20 Destinations, Last 5 Years

Medical Meeting Location Trends

52%of all reported meetings over the last five years were held in the top 20 destinations.

48%of all reported meetings in 2011 were held in the top 20 destinations.

Note: Only meetings reported to HCEA are tabulated.

medical meeting timing trends
When are medical meetings most often held?

71%of meetings were held in 6 months: Mar, Apr, May, Jun, Sep and Oct.

Medical Meeting Timing Trends
future outlook
2Future Outlook

What do your colleagues think?

industry jobs
Layoffs, Pharma
    • 61,109 in 2009
    • 53,636 in 2010
    • 19,076 in 2011
  • Layoffs, Health Care/Products
    • 46,220 in 2009
    • 28,058 in 2010
    • 27,373 in 2011
    • Source: Challenger, Gray & Christmas
Industry Jobs
industry issues
3Industry Issues

Existing and emerging trends, concerns and opportunities

industry issues1
Company scrutiny of ROIIndustry Issues
  • Exhibit space has been in decline.
  • Sponsorship is under a magnifying glass.
  • Concern about reaching the right people.
  • Need better metrics to make better decisions.
  • Better options for reporting HCP interactions and better NPI integration.
  • Cost of exhibiting makes participation a harder sell.
industry issues2
Attendance dynamics; OpportunitiesIndustry Issues
  • Attendance at large shows is up but that doesn’t mean attendance is up in the hall.
  • Better reporting of attendance demographics.
industry issues3
Emerging Issues in EuropeIndustry Issues

Can European industry codes impact exhibits and attendance at U.S. medical meetings? Yes

  • EFPIA – European Federation of Pharmaceutical Industries and Associations
  • EucoMed Medical Technology
industry issues4
PPACA, Sunshine and ComplianceIndustry Issues
  • Supreme Court – What will decision be?
  • NPI challenges and opportunities
  • Compliance paralysis?
industry issues5
Innovating the exhibition experienceIndustry Issues

Exhibitors must be even more creativeto attract HCPs and provide a stellar learning experiencewith each booth visit.

More hands-on learning opportunities in the hall.

Better collaboration between show organizers and exhibitors to make the exhibit hall “the place to be.”

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