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“Recently I asked three corporate executives … what decisions they had made in the last year that would not have been made were it not for their corporate plans. All had difficulty identifying one such decision.Since all of the plans are marked ‘secret’ or ‘confidential’ …I asked them how their competitors might benefit from possession of their plans. Each answered with embarrassment that their competitors would not benefit.”

—Russell Ackoff (from Henry Mintzberg,

The Rise and Fall of Strategic Planning)