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Mastering Fundraising Strategies: A Comprehensive Guide

Discover the secrets behind successful fundraising with donor motivation exploration, effective case building, and various fundraising methods. Learn about philanthropy, storytelling, major gifts, and cultivating relationships with donors.

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Mastering Fundraising Strategies: A Comprehensive Guide

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Presentation Transcript

  1. Fundraising 101

  2. Welcome! • We’ll get started soon

  3. Why are we here? • Fundraising is a key part of a self-sufficient program

  4. Session Objectives • Explore donor motivation • Find out what makes an effective case • Learn about various fundraising methods

  5. What was the best gift you ever made? • Why did you give? • How was your money used? • Did anyone know about it? • Were you thanked?

  6. Donor Motivation • Why do people give money to charity? • Belief in the institution and mission • Confidence in leadership • Understanding of needs • Loyalty, gratitude, affection • Friendship and respect for peers • History of involvement

  7. Donor Motivation • Why do people give money to charity? • Help others • Continue a family tradition • Be part of a success story • Interact in a community • Gain visibility • Exert influence

  8. Donor Motivation

  9. Donor Motivation

  10. What is philanthropy? Philanthropy is a vehicle for expressing core values and a tangible expression of care for others.

  11. The Basics • What are you raising money for?

  12. The Basics • Major giving • Annual giving • Endowments • Corporate and foundation giving • Events • Planned giving

  13. Behind the Scenes • Research • Stewardship • Database management • Gift and fund administration • Communications • Gift planning

  14. Girl Effect

  15. Why was this effective?

  16. Making the Case • What is the best way to get your point across? • Tell your story!

  17. The 10 Laws of Storytelling • Stories are about people (not organizations). • The people in your story have to want something. • Stories need to be fixed in time and space. • Let your characters speak for themselves. • Audiences bore easily. © Andy Goodman www.agoodmanonline.com

  18. The 10 Laws of Storytelling • Stories speak the audience’s language. • Stories stir up emotions. • Stories don’t tell: they show. • Stories have at least one “moment of truth.” • Stories have clear meaning. © Andy Goodman www.agoodmanonline.com

  19. Case Format • Where are we now? • Where are we going? • How can you help?

  20. Get your case ready! • Choose a name for your cause • Work the room • Tell your story • Ask for support • Be creative! • Partnerships, networking, in-kind donations

  21. Establish your foundations! • Decide on a cause • How will you maximize the effect of your $100,000? • Choose a name • Fill out your blank checks • Listen to stories; choose your recipients

  22. Networking time!

  23. Activity Debrief • Who did you give your money to? • Why?

  24. Solicitation Cycle

  25. Cultivation

  26. Tools of Cultivation • Events • Communications • Councils and advisory boards

  27. Major Gifts • Major donors come from your pool of annual donors • Think about: • Board members • Volunteers • Prominent community members

  28. Foundations • Get on e-mail lists • Philanthropy News Digest • National Service Briefing • Check out your local foundations • Foundation Center

  29. Corporations • What markets is your group a critical part of? • Restaurants • Department stores • Athletics • Movie theaters • Banks and credit card companies

  30. Corporations • What markets is your group a critical part of? • Bookstores • Dry cleaners • Movie rental businesses • Clothing stores • Test preparation companies

  31. Corporations • What markets is your group a critical part of? • Apartment complexes • Real estate developers • Hotels • Grocery stores • Radio stations

  32. Corporations • What markets is your group a critical part of? • Bridal and dress stores • Car dealers • Cell phone companies • Dating services • Electronics/technology companies

  33. State Farm • Longtime Red Cross partner

  34. Matching/Challenge Gifts • Multiply the impact of your fundraising

  35. Campaigns • Rally your volunteers and donors around a strategic vision • Increase number of donors • Involve new constituencies • Increase giving over the long term

  36. Episodic Fundraising • Raising money for disaster relief

  37. Tips • Do your homework • Stay positive • Sell priceless outcomes • “Think, feel, do” message • LISTEN • Follow up!

  38. Think Big! • Focus on major gifts • Use small fundraisers to leverage big donors • Ask your peers to give regularly

  39. Conclusion

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