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Building Soap Opera Sequences

Iu2019d like to run through the concept of Soap Opera sequences and what an amazing concept they are and how it works in practice. So, first of all, letu2019s get into my understanding of what Soap Opera Sequences are.

deepakshukla
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Building Soap Opera Sequences

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  1. I’d like to run through the concept of Soap Opera sequences and what an amazing concept they are and how it works in practice. So, first of all, let’s get into my understanding of what Soap Opera Sequences are. What that means is, in the same way, a Soap Opera keeping you coming back, involves lots of mini-climaxes and tension and theatre to keep bums glued to seat at the same time each week – We’re trying to do the same with email. It’s worth mentioning that a Soap Opera Sequence is fundamentally driving its subscribers towards an offer. This is definitely the obvious and immediate failure within my business – that I haven’t taken the time to map out the user journey, think about the reasons for why people would want to get to know me – and then start mapping out potential ‘things’ I can offer them. It’s amazing when you listen, read and fundamentally learn and discover there are ways that you had no idea that existed to generate new business…for your business. And at this stage – the best bet is to talk you through how to Soap Operate Style email sequence works so that you can learn alongside me. This is where the soap opera style email comes in.

  2. EMAIL 1: INTRODUCTION AND SETTING THE STAGE Right, on the basis of what I’ve just read in Brunson’s book – I’m going to attempt to put together a sample soap opera email sequence that you can just swipe.

  3. CREATING HIGH DRAMA THEN ADDING THE BACKSTORY So as you can tell – I’m attempting to put together soap emails that you can pull ideas from – and I’ll continue down the road with this ‘Life Transformation’ offer I’d sell. Now it’s important to keep in mind that I DO need to start with a point of high drama.

  4. EMAIL 3: THE EPIPHANY This is where you make the big reveal, and you share your secret with the audience. The idea is, is that you show something worth talking about else your list will be underwhelmed by what you share. The end of this email is about again enticing them to open the NEXT email by revealing you’ll also be sharing more insights as long as they keep opening. If you’re interested in getting the detailed actions and insights to build a business AND change your life you can grab my eBook for just $9 by heading here.

  5. EMAIL 4: HIDDEN BENEFITS So I believe the main point with this one is that you walk through some hidden benefits that are NOT immediately obvious to your reader. That you need to give them something that they weren’t expecting. Or if it IS something they are expecting, then you need to make sure it’s delivered in a way that feels fresh. Subject: Understanding The Cascade Effect When Finding Your Highest Why

  6. EMAIL 5: URGENCY AND CTA This is where you go for the direct sales pitch and reinforce some kind of urgency to drive sales. I think upon reflection my other emails could be stronger but they’re templates to just get you started right? Adapt as you see fit! Subject: 45-minute free video training for the first 100 buyers If you want any one/some/all of these things Understand how to build a marketing agency/land your first client from scratch Generate $100k in your first year Achieve more emotional stability and powerful self-worth Have better relationships with the woman/man you love And change your life, self-worth, self-esteem and self-love ● ● ● ● ●

  7. FINAL THOUGHTS Well, I’ve written this blog over 2 days because it was pretty arduous trying to figure out the best way to build a sequence such as this. Here are some things I think I could do to improve it: ● ● ● ● ● Reread the whole sequence and make sure the narrative is consistent Get an outside opinion about the ‘big reveal’ alongside the hidden benefits Is there enough urgency? Are the cliffhangers really good enough? Read more about cliffhangers and creating them in general? So many possibilities! These are just SOME of the ideas I’ve got – but I hope this all helps you on your journey to Soap Opera email sequence success – and tfinancial successhat you swipe these sample soap opera sequences I’ve got here and build your own style of emails using this template.

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