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Google Nexus One Smartest & Dumbest Competitor Marketing. Ankan Jain James Wade Peter You Satya Dash. Competitors. Apple iPhone RIM Blackberry Motorola Droid Palm Pre & Pixi Nokia LG, Samsung, etc. Smartest – Apple Shows Benefits.
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Google Nexus OneSmartest & Dumbest Competitor Marketing Ankan Jain James Wade Peter You Satya Dash
Competitors • Apple iPhone • RIM Blackberry • Motorola Droid • Palm Pre & Pixi • Nokia • LG, Samsung, etc.
Smartest – Apple Shows Benefits • http://www.apple.com/iphone/gallery/ads/#first-steps-large • Demonstrates 7 different features without directly mentioning any • Focus on benefits • Immediately recognizable style
Smartest – Droid Does • http://www.youtube.com/watch?v=e52TSXwj774& • Droid Does Everything I don’t
Dumbest – Retail Store Invites Confusion Retail Store Display
Dumbest – Subtle Approach What is Droid?