Gaucho U Cohort G- GauchoGo !

1. Gaucho UCohort G-GauchoGo! Mike Anderson Luis Andrade Kitty Christen George Crespo Michelle Fredrich Marisol Hernandez Vessela Jivkova Kathleen Lyons Barbara Piszczek Tricia Taylor Mentor – Joe Sabado

2. Need Statement Out of the UC System, UCSB is the only campus that is not utilizing mobile technology as part of its home page platform.

3. Project Goal Cohort G’s project goal is to provide the entire UCSB community (faculty, staff, students, alumni, and visitors) with a “digital welcome mat” to our great institution through a state-of-the-art mobile website for UCSB’s home page, giving us GauchoGo!

4. Purpose of Project • Serve as a bridge prior to the launch of UCSB’s new home page, part of the rebranding process. • Foster a feeling of community within the UCSB campus by linking people across campus. • Help with the recruitment of students and faculty by providing an easier online experience. • Assist visitors with a more robust experience online.

5. Project Objectives • Generate a mobile home page with minimal changes – it will serve as a bridge prior to the relaunch in two years, using MWF. • Engage service areas and departments on campus to populate pages. • Provide pages necessary to assist staff, faculty, students, and visitors.

6. Action Step Timeline January 2014 • Contacting other UC campuses to gather data, including: • Traffic data for each mobile feature offered • The type of platform used for mobile access • Costs, resource availability, and satisfaction with mobile program

7. Lessons Learned • We had four campuses respond to our survey: Berkeley, UCLA, Riverside, and UCSD. • The campuses that responded have had their sites up, at least in Beta, for approximately 3 YEARS • The websites use the UCLA framework, and were developed in house. • The most popular pages are: campus directories, maps, courses, and athletics. Other notable pages were bookstore hours, library, and campus events. • Minimal hours are required for maintenance – most of the pages are linked from other departments who maintain the content. • Most are gearing toward a responsive website, if they do not offer it already.

8. Total Number of Mobile Features per UC Campus

9. Most Common UC Mobile Web Features

10. Action Step Timeline February 2014 • Surveyof UC Santa Barbara • Survey will be sent out to the S-List, within various departments, and via Student Affairs to reach all current students. • Cohort members collected incentives to encourage participation in survey. • Identify UCSB resources available for use • Web Hosting – Utilizing services available through UCSB Library. • Work closely with AVC John Longbrake of UCSB Public Affairs to ensure project aligns with UCSB’s long-term vision plan. • Project sponsored by UCSB Public Affairs

11. Action Step Timeline February 2014 • Identify UCSB resources required for use • Developers/Graphic Designers – to be identified • We Would like to engage the key players of the Web Standards Group to design the site. • Content Managers – to be identified, based on availability of mobile responsive sites.

12. Projected Outcome Timeline March 2014 • Analysis of Data Collected • Design Phase • Final Presentation April 2014 • Beta Testing • Live Website

13. GauchoGo! With approval, Cohort G can assist UCSB in linking existing resources into one streamlined experience.

14. A Sample of Current UCSB Mobile Websites • Arts and Lectures - http://artsandlectures.sa.ucsb.edu/m • Counseling and Psychology Services “Say Something Project” - http://counseling.sa.ucsb.edu/saysomething/ • Financial Aid - http://www.finaid.ucsb.edu/m • Housing & Residential Services - http://www2.housing.ucsb.edu • Library - http://m.library.ucsb.edu • Resource Center for Sexual & Gender Diversity - http://wgse.sa.ucsb.edu/sgd/m/ • Student Health Center - http://studenthealth.sa.ucsb.edu/m/

15. UCSB Mobile Websites

18. UC Mobile Websites UC SAN FRANCISCO

24. Thank you for your attention!