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PERFORMANCE MINI

PERFORMANCE MINI. TEAM ST Ä RKEN. FEBRUARY 18, 2009. THE MINI DRIVER. 18 - 34 DRIVING ENTHUSIASTS SPORTY, FUN CONNECTED COMMUNITY WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE. PRODUCT OVERVIEW. A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS

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PERFORMANCE MINI

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  1. PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009

  2. THE MINI DRIVER • 18 - 34 • DRIVING ENTHUSIASTS • SPORTY, FUN • CONNECTED COMMUNITY • WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE

  3. PRODUCT OVERVIEW • A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS • FUN, USEFUL INFORMATION ON DRIVER AND CAR PERFORMANCE

  4. PRODUCT FEATURES • DATA COLLECTED • GPS PATH • SPEED • TIME • TORQUE • ENGINE RPM • SHIFTING • FUEL CONSUMPTION

  5. LET’S RACE! • SANCTIONED RACE ORGANIZED BY MINI CLUBS • DATA NETWORKED TO CREATE RACE RESULTS • HOW DO YOU MEASURE UP TO THE COMPETITION? • SAFETY • IMPROVES DRIVING TECHNIQUES • INSTANT FEEDBACK, TIPS • SINGLE DRIVER AT A TIME

  6. PRODUCT FEATURES • PRESENTS DATA IN A USEFUL, EFFICIENT, AND EXCITING FORMAT • RACE REPORT • DRIVER PERFORMANCE • CAR PERFORMANCE

  7. LET’S CRUISE! • EVERY DAY DRIVING • FUEL EFFICIENCY • TRIP PROGRESS • DRIVING SAFETY • CAR DIAGNOSTICS

  8. BUSINESS MODEL • INCREASED MINI BRAND AWARENESS • 33% SALES INCREASE FIRST HALF 2008 • SPONSORS • 3RD PARTY VENDORS • EVENTUALLY SUBSCRIPTION BASED

  9. “BECAUSE JUST AS IT WAS A HALF-CENTURY AGO WITH JOHN COOPER, RACING IS IN OUR BLOOD” - MINIUSA.COM

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