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  1. KEYPOINTS • What is SEO? • Types of SEO • Search Engine Basics • On Page SEO • Important Terms • Off Page SEO • SEO Concepts Or Terminologies • Black Hat SEO Techniques • Google Algorithms Seo courses cover all those essential element in depth.

  2. WHAT IS SEO ? • “ SEARCH ENGINE OPTIMIZATION ” is the process of improving the visibility of a website on organic (Natural or free) search engine result pages. • Basic Terms – 1) Domain 2) Extensions 3) Hosting

  3. TYPES OF SEO Black Hat SEO Grey Hat SEO White Hat SEO ON Page SEO OFF Page SEO

  4. SEARCH ENGINE BASICS - Search Engine – A program that searches for an items in a database that corresponds to keywords or characters specified by the user. - Important Processes in Search Engine 1) Indexing 2) Crawler 3) Crawling

  5. ON PAGE SEO  Title – Meta tags & Meta Title  Description  Keywords – Types  Image Optimization  Link Optimization  HTML Optimization – Heading tag e.g.- Best digital marketing institute - BOLD tag e.g.- digital marketing courses - Italic tag e.g.- seo courses - Anchor tag / Hyperlink e.g.- seo training institute  XML Sitemap  HTML Sitemap  Robots.txt

  6. IMPORTANT TERMS  404 Error or Page Not Found Error e.g.- If my seo classes have website xyz.com and user mistyped as xxz.com then system will show 404 error  Canonical Tag  Redirection : 1) 301 redirection 2) 302 redirection

  7. OFF PAGE SEO  Search Engine Submission –  Directory Submission – fivestarscenter , Directorycave , justdirectory  Free Classified Submission – OLX , Quicker , Indiamart  Image Submission – Pinterest , Photo bucket , Tumbler  Social Bookmarking Submission – Tumbler , Instapaper , Redit  Documentary Submission – PPT / PDF / VIDEO - issuu , sendspace , filecloud  Article Submission - articlesfactory , openarticles , insertarticles  Guest Posting - Edugorilla , search engine land , travel blog Entireweb, gigablast , exactseek

  8. SEO CONCEPTS OR TERMINOLOGIES  Bounce Rate  Keyword Density  Google Sand Box Effect  Google Penalty  Domain Authority ( DA )  Page Authority ( PA )  Inbound Links  Outbound Links  Link Building  Do Follow Links

  9. BLACK HAT SEO TECHNIQUES  Irrelevant Keywords  Keywords Stuffing  Tiny Text , Hidden Text & Hidden Links  Cloaking  Duplicate Content or Mirror Site  Blog Spam or Comment Spam  Link Farm  Doorway Pages

  10. GOOGLE ALGORITHM Google Panda Google Penguine Google Humming Birds

  11. Google Mobile Friendly Update Google Exact Match Domain ( EMD ) Google Pigeon

  12. THANK YOU