Mistakes Top Website Designers Avoid for Effective SEO

1. Mistakes Top Website Designers Avoid for Effective SEO Agood website is not just designed for the users but also for the search engines. This means, function shouldn’t be sacrificed over beauty and vice versa. There are certain mistakes that designers make when designing a website which prevents the pages from getting high rankings in search engines. No H1 tags on the home page- this is one of the most common mistakes designers make. Imagine browsing through a website that has a nice background image and an elaborate colour scheme. Will it rank high in search engines? Not really. The reason is that often web designers and developers forget an important SEO element- the H1 tag. If they remove the H1 tag just because there is no space on the page to fit it, then it will affect rankings. This is because H1 tag is the most important element that search engine crawlers look at when determining what a certain web page is all about. Chances of ranking higher increase if this tag is present on the site along with the target keyword. Top websites designers never make use of large images and media files on the websites because even though beautiful images make a site look stunning, the size of the images should be chosen carefully. The speed of the website can be negatively impacted if large images and videos are being used. This will lead to lower rankings of the website. Remember, Google prefers websites that load quickly. It is necessary to identify large images and media files across the website and make necessary changes by resizing or compressing them and then re-uploading. Using too many pop ups is also a common web design mistake that affects search engine rankings. Google has always warned sites to avoid using pop ups or intrusive interstitials. User experience matters a lot and it is also important to Google, especially when users are browsing through sites on their mobile devices. If there are elaborate or even creative pop ups appearing before the visitors can access the main content, it will impact the user experience negatively and therefore, SEO. Having too much text in images can also impact SEO for a website. This mistake is surprisingly widespread. Some designers make the mistake of including text into an image instead of including a text layer over an image. It is important to understand that search engines cant view images the way web visitors can. Therefore, search engines can’t read the text on images either.

2. Infinite scrolling is also a mistake that top website designers avoid. This is because too much scrolling also hurts SEO performance if it has not been done in the correct manner. More content is loaded with infinite scroll as the user gets to the bottom of the page. Search engines wont be able to crawl your pages if the pagination has been set up in the right manner. So designers need to avoid making this mistake when designing a website.