SEO Mistakes to Avoid in 2020

1. SEO (search engine optimization) has evolved exponentially over the past twenty three years. The first website was introduced in 1991, but it wasn't until 1997 that we could search online for products and services. Since then, companies have focused a large portion of their marketing budget on their website and digital marketing efforts, especially their SEO campaigns. For many, no matter how much energy and effort they put into their search engine optimization campaign, they don't seem to climb the ladder and appear in the first page of SERP's (search engine results pages). Some of the most common SEO mistakes you could make in 2020 are right in front of you. You just may not be aware of them. The first of these mistakes is duplicate content. The top search engines do not like duplicate content. This means the same content that appears in numerous web pages of the same site. The problem is that search engines can't index the content, therefore the page may not show in search results. Homepage duplication is the most common of these mistakes. Providing double versions of this page means duplicate content, which means you will be penalized by the search engine and your ranking on those pages will drop. Another of the common duplications is when a number of different web pages have similar content, while it may not be identical. This happens when content is copied and pasted using the identical piece of content on numerous of your web pages. It is imperative that these mistakes are fixed as soon as possible. You can do this by reducing your content, eliminating pages that have the same or similar content. The second most common SEO mistake that you need to avoid in 2020 is not focusing on content marketing. Content remains king this year, and if you don't have the time and

2. energy to write high quality and relevant content that offers value, then you are not going to achieve long term success. SEO has changed considerably from years ago when using specific keywords and stuffing them into the content resulted in success. Today there is so much more to SEO. Ensure your content is unique, informative, interesting, answers questions, adds value and is well written and optimized for success. In addition to this, your site structure can also play a role in your SEO success and a big mistake to avoid is poor structure. SEO should be integrated into your website development and design. Make use of keywords, ensure you have links to improve navigation with fast loading web pages which take no more than two seconds to load. Anything more than three seconds and you lose a high volume of your conversion rate and those potential clients will move on to one of your competitors. These potential clients will never return to your site again. Furthermore, don't ignore the fact that Google is awarding websites that are embracing mobile technology and are offering a mobile friendly website. Google is taking mobile into consideration when it comes to ranking with more visitors using a mobile device than a desktop computer to access the internet these days. Remember more than ninety percent of all online experiences start with a search engine. The final mistake to avoid when it comes to your SEO campaign for this year is to have unrealistic expectations. So many business owners hire a SEO consultant and expect overnight success. Search engine optimization takes time, dedication and patience. Once you climb the ladder in SERP's, it is harder to lose, providing long term visibility for success. About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us