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Winter Chocolate By Luisa and Andrena
Mission Statement To captivate the winter spirit of our consumers through a steamy cup of gourmet winter chocolate on a chilly day.
Slogan Lots of flavors, lots of love
Products and Supplier • We are planning to order all our products from the supplier http://www.alibaba.com • Sugar Supplier = http://www.alibaba.com/product-free/134523735/Icumsa_45_Brazilian_Sugar.html • Corn Syrup Solids Supplier = http://www.alibaba.com/productgs/565902624/Food_grade_high_purity_china_origin.html?s=p • Soybean Oil= http://www.alibaba.com/product-gs/715157067/Soybean_Vegetable_Oil.html • Powder Milk= http://www.alibaba.com/product-gs/594902104/powder_milk_price.html?s=p • Cocoa Powder =http://www.alibaba.com/product-gs/436026911/Natural_Cocoa_Powder.html • Cellulose Gum= http://www.alibaba.com/product-gs/554662922/cellulose_gum_CMC_E466_.html • Salt= http://www.alibaba.com/product-gs/476060719/table_salt.html • DIPOTASSIUM PHOSPHATE=http://www.alibaba.com/product-gs/537688420/Dipotassium_Phosphate_K2HPO4_anhydrate_DKP_ADKP.html?s=p • Silicon Dioxide= http://www.alibaba.com/product-gs/346896810/silicon_dioxide.html?s=p • MONO- AND DIGLYCERIDES=http://www.alibaba.com/product-gs/268945991/Citric_Acid_Esters_of_Mono_and.html • Guar Gum= http://www.alibaba.com/product-gs/528180512/Natural_Guar_gum_BP98_with_high.html • SODIUM ALUMINUM SILICATE= http://www.alibaba.com/product-gs/434203141/Sodium_aluminium_silicate.html
Artificial Flavours • Mango= http://www.alibaba.com/product-gs/457788636/Mango_Powder_Flavour_for_food.html • Coconut=http://www.alibaba.com/product-gs/457792274/Coconut_Powder_Flavour_for_food.html • Orange= http://www.alibaba.com/product-gs/457771436/Orange_Powder_Flavour_for_food.html?s=p • Strawberry=http://www.alibaba.com/product-gs/457766906/Strawberry_Powder_Flavour_for_food.html?s=p • Banana=http://www.alibaba.com/product-gs/457768448/Banana_Powder_Flavour_for_food.html • Lychee=http://www.alibaba.com/product-gs/696760465/Lychee_Flavor_Powder.html • Peppermint= http://www.alibaba.com/product-gs/529979720/HOT_Natural_peppermint_powder_for_soft.html • Cinnamon= http://www.alibaba.com/product-gs/324734806/cinnamon_powder.html • Hazelnut = http://www.alibaba.com/product-gs/570467043/Hazelnut_Flavour.html • Toffee = http://www.alibaba.com/product-tp/112086666/Toffee_flavor_for_dairy_products.html • Caramel= http://www.alibaba.com/product-tp/112069564/Caramel_flavor_for_dairy_product.html • Vanilla = http://www.alibaba.com/product-gs/565013136/Vanillin_powder_for_making_ice_cream.html • Mocha = http://www.alibaba.com/product-tp/112085111/mocha_flavors_for_dairy_products.html • Dark chocolate = http://www.alibaba.com/product-gs/666272377/dark_alkalized_cocoa_powder_for_hot.html • Chocolate = http://www.alibaba.com/product-tp/112069685/Chocolate_flavor_for_dairy_products.html • Coffee= http://www.alibaba.com/product-tp/136940199/NATURAL_FLAVOR_AGGLOMERATED_COFFEE_POWDER.html • Cookies and Cream=http://www.alibaba.com/product-gs/624633103/cookies_and_cream_flavour.html • Peanut Butter= http://www.alibaba.com/product-gs/595416863/Roasted_Peanut_Powder.html • Lemon= http://www.alibaba.com/product-gs/387675985/Lemon_Flavouring_Powder.html • Custard= http://www.alibaba.com/product-tp/126963923/Custard_Powder.html • Tiramisu= http://www.alibaba.com/product-free/107433846/FD_Tiramisu_Almond_Chocolate.html • Pumpkin= http://www.alibaba.com/product-gs/604900962/Pumpkin_Flavor_Powder.html
Growth • Move into warehouse - To sell our products to grocery stores: • such as Safeway, Save on Foods and Thrifty’s. • Sell in coffee shops such as: • Starbucks, Tim Hortons • Start selling flavoured tea and coffee • Summer drinks: similar to milk 2 go
Warehouse Rentals • Located in down town vancouver • 1,369.00 monthly • http://www.vancouver-warehouse.com/
Finances • Total of goods = $6050 before packaging • $12500 after packaging • Selling = $4.99 in stores with 2500% profit • Costs approx. 20 cents to make with the packaging • Approx. 10 cents without packaging
Advertising Where? • Facebook • Google • Why? • Because both are popular online resources • Used to reach our target audience. • How Much? • Budget = $85 for advertising on Facebook • $0.50 per click on Google
Shipping • One container of hot chocolate • Costs= Canada $5.50 • Costs=USA $7.50 • We charge = $7.50- Canada • We charge= $9.00- USA • We use Canada Post
Customer Payment • Paypal website Payments Pro • Monthly fees of $35 • Fee for each hot chocolate : $.49
Customer Service • Email us • Look at our FAQS and answers • Find on website
Monthly Costs • Website fees= $3.99 per month • $47.88 per year • Equipment =$1000 • Supplies= $12500 • Advertising $85 • Warehouse rentals $1,396 • Shipping $7.50 Canada/$10.50 USA
Competition • Cadburys • Nesquik • Carnation Hot Chocolate • Own brand ex. Great value at Walmart
Potential Problems and Solutions • Invest to much money in advertising get a loan • Not enough sales give out discounts, advertise more • Product could be over priced have sales, clearance on unwanted flavours • Customers may not be satisfied leave comments on how to improve
Conclusion • We are Winter Chocolate • Wanting to make people smile on a cold winter day • With a cup of gourmet flavored hot chocolate. • If we sell 1000 wee will make $479,000 profit.