Physician Practice Marketing - PowerPoint PPT Presentation

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Physician Practice Marketing

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  1. David Scott Healthcare Marketing, Inc., an Atlanta-based communications, business development, market research and management consulting firm has been successfully serving clients internationally for more than 20 years. Specializing in health care, DSHM provides cutting-edge services for hospitals, physicians, managed care organizations, IPAs, provider networks and medical practices. Included are product design companies, ACOs, pharmaceutical providers, long-term care facilities, behavioral health services, medical equipment and healthcare product companies.

  2. David Scott Healthcare Marketing directs qualitative and quantitative market research studies designed to collect valuable data from targeted and competitive markets. DSHM has conducted a multitude of successful research studies internationally. This success is often contributed to the fact that our company has a 100% track record in participant and respondent recruiting, and is extremely knowledgeable and experienced in health care. Projects by DSHM have been implemented in: The United States Latin America England (United Kingdom / UK) Germany The Netherlands Other European Countries Able to manage research projects and recruiting in additional countries.

  3. Focus Groups Triads and Dyads One-on-One Interviews In-depth Interviews (IDIs) Telephone Surveys Demographic Analyses Mail Surveys Participant Recruiting Respondent Recruiting Ethnographic Research Mall Intercepts Electronic Surveys Competitive Analyses Pricing Studies Feasibility Studies Brand, Concept, and Product Testing •Atlanta •New York •Miami •Los Angeles •San Diego •Boston •Baltimore •Philadelphia •NYC suburbs in New Jersey •Washington, DC •London •Amsterdam •Hamburg •Sao Paulo •Rio de Janiero •Other Metropolitan Areas •Rural Areas (as well)

  4. Managed management, payor contracting, provider network development, insurance marketing and provider credentialing are all specialties of David Scott Healthcare Marketing. Provider steerage of most patients covered by health insurance continues to be directed by managed care organizations (PPOs, HMOs, MCOs, and more). Our broad data base of managed care organizations, third party payors, integrated delivery systems, self-insured employers and third party administrators greatly enhances our contracting efforts. In addition, our ongoing relationships with current managed care CEOs and department directors, and extensive experience in managed care marketing and third party payer marketing, enable us to negotiate successfully on your behalf. We have a proven track record of securing managed care, payor, and provider contracts for our clients. care marketing, contract negotiations, provider network Payor Contracting and Managed Care Marketing: Payor Contracting and Managed Care Marketing: David Scott Healthcare Marketing has successfully marketed and provided contract negotiations for physicians, IPAs, specialty provider networks, medical facilities, mental health organizations, and ancillary clients; thus securing over 2,500 managed care contracts, which represent thousands of payors.

  5. David Scott Healthcare Marketing has successfully secured news coverage for healthcare, senior care, behavioral health, eye care and medical-related organizations through major television networks, newspapers, magazines, trade publications, professional periodicals and radio stations. Professionals of David Scott Healthcare Marketing. have several years of expertise in generating press coverage and media attention through: •Public Relations •Media Relations •Press Events •Press Releases / News Releases •Press Packets •Special Events / Open Houses •Photography •Newsletters Mr. Scott, President of David Scott Healthcare Marketing, has the degree of Master of Mass Communications with a concentration in public relations, advertising and marketing, and has more than 30 years of experience in successful media relations.

  6. David Scott Healthcare Marketing has more than 20 years experience helping healthcare organizations develop, launch, and market corporate health, executive health, and workers` compensation treatment programs. David Scott Healthcare Marketing has extensive experience in corporate health marketing and strategic development: •hospital based corporate health programs •hospital executive health programs •physician practice corporate health programs •occupational medicine programs •corporate safety programs •rehabilitation corporate and occupational health programs •sales to corporations

  7. David Scott Healthcare Marketing is available to coordinate and direct all of your advertising, branding and mass communication needs. We have extensive expertise in: •Print Advertising Production •Broadcast and Advertising Production •Brochures, Packets, Pocket Folders •Logo Design / Image Packaging / Corporate Identity •Direct Mail Campaigns / Mass Mailings •Web Site Design •Search Engine Optimization •Search Engine Marketing •Social Media •Digital Marketing Our team of graphics professionals is able to meet your web, logo, branding, print and graphic design needs.

  8. David Scott Healthcare Marketing will create, implement or train your staff on the ins-and-outs of the new world of social media marketing. In today’s marketing environment, if you are not using social media, you are being left behind. Social media can be used not just for marketing, but also for public relations, brand building and even customer service. We’ll help you navigate the often-overwhelming world of social media, choose the right platforms for you and conceive of a social media strategy that will get you noticed while enhancing your brand. Services include: •Blogging •Blogger Relations •Blog Guest Posting •Social Media Platforms •Facebook Strategy •Twitter Strategy •LinkedIn Strategy •YouTube Strategy •Google + Strategy •Alternative Social Media Platform Strategy

  9. Smart and creative thinking... is what makes us number one. David Scott Healthcare Marketing, Inc. provides a team of more than 25 professionals who bring numerous years of healthcare marketing, market research and management expertise. They offer a wealth of experience in professional referral building, hospital consulting, practice management, long-term care, market research, respondent recruiting, insurance payer contracting, occupational health marketing and managed care. Advanced-level professionals specialize in sales, advertising, graphic design and public relations.

  10. For more information please visit