marketing strategies for physician practices l.
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Marketing Strategies for Physician Practices Seminar Subject Areas Internal Marketing Strategies External Marketing Strategies Creating a Written Marketing Plan Internal Marketing Strategies It Starts with Good Customer Service Patient Communications Patient/Employee Interactions

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Presentation Transcript
seminar subject areas
Seminar Subject Areas
  • Internal Marketing Strategies
  • External Marketing Strategies
  • Creating a Written Marketing Plan
internal marketing strategies
Internal Marketing Strategies
  • It Starts with Good Customer Service
    • Patient Communications
      • Patient/Employee Interactions
      • Physician/Patient Interactions
      • Patient Follow Ups
      • Patient Information Packets
      • Print Materials – Professional Looking?
    • The Bricks and Mortar
      • The Reception Area
      • The Exam Rooms
    • Modernize the Practice
    • Use a “Shopper” Periodically
internal marketing strategies4
Internal Marketing Strategies
  • Customer Service
    • Send out a Patient Newsletter
      • Paper v. Electronic
    • Patient Recall System
    • Call Patients After Their Appointment
    • Send out a Patient Satisfaction Survey
    • Minimize Wait Times
      • In the Reception Area
      • Over the Telephone
    • Reward Staff for Good Customer Service
internal marketing strategies5
Internal Marketing Strategies
  • Develop a Patient Referral Program
  • Respond Promptly to Referring Physicians
  • Reward Referring Physicians
  • Develop and Market a First Class Website
  • Have Saturday Clinic and/or After Hours
  • Provide Transportation to Patients
  • Create an Advisory Board
internal marketing strategies6
Internal Marketing Strategies

What Services Are We Providing and New Services Can We Be Providing??

external marketing strategies

External Marketing Strategies

POSITIONING: The Battle for Your Mind

advertising
Advertising
  • Track All Contacts Resulting From Advertising
  • Where to Advertise
    • Yellow Pages
    • Billboards
    • Magazines
    • Newspapers
  • Commit and Don’t Quit
external marketing strategies9
External Marketing Strategies
  • Interact with Hospital Marketing Efforts
  • Drive People to the Website
  • Healthcare Newsletter
  • Email/Fax Broadcasts
  • Speeches
  • Sponsorships
  • Authorship
    • Articles
    • Books
  • Provide Services at Reduced Rates
external marketing strategies10
External Marketing Strategies
  • Create Marketing Joint Ventures with Vendors, Pharmaceuticals, Etc.
  • Brochure Mail Outs
    • Other Direct Mail Efforts
  • Create Administrator Lunch Program
  • Purchase and Distribute Specialty Items
    • Golf Shirts to Staff
    • Post it Pads
    • Notepads
    • Coffee Mugs, etc.
managed care marketing
Managed Care Marketing
  • Goal: Marketing to Employees Through The Employers
  • Strategies
    • Brown Bag Luncheon Speeches
    • Write Articles for Company Newsletter
    • Provide Services at Reduced Rates
    • Render Service at Company’s Location
    • Add Employees to Email/Newsletter List
marketing put it in writing
Marketing: Put it in Writing
  • Create a Written Marketing Plan
  • Monitor the Plan on an Ongoing Basis
    • Should be a Permanent Agenda Item for Management Meetings
  • Sample Marketing Plan
elements of a practice marketing plan
Elements of a Practice Marketing Plan
  • Marketing Goals and Objectives
  • Target Markets
  • Overview of Target Markets
  • Marketing Strategies
    • Tie to Goals and Objectives
one final thought
One Final Thought

Creating and Implementing a Marketing Plan Makes Absolutely No Sense if One’s House is not in Order!!!!!!!