Why B2B Marketers Must Optimize Mobile

1. Why B2B Marketers Must Optimize Mobile As the world of marketing continues to expand, so do the channels through which messages are received. For years, B2B buyers have been using personal relationships, print ads, phone calls, and desktops to find what they're looking for. As new generations rise to take their place, B2B companies' marketing strategy needs to accommodate new entrants. Today this will be millennials! As the driving force behind the digital movement, millennials demand comfort and speed in all aspects of their work. This has a huge impact on the sales funnel, which the marketing team must understand. Using a multi-touch marketing strategy is a ready-made way to attract B2B buyers at the optimum time. Mobile marketing is just one way to ensure that your business gets the attention it deserves. Here are some of the reasons why having a mobile marketing strategy is so important: 40% of the revenue comes from the mobile phone The digital experience is more important than ever. Most buyers do not want to talk to a salesperson until they have made the decision to close the deal. Regardless of the industry, buyers expect seamless mobile phone integration just as they experience as consumers. Based on a recent study by Google and the Boston Consulting Group (BCG), it showed that more than 40% of the revenue is attributed to portable drives or impacts. 40% represents a ton of money that could be wasted if the mobile marketing strategy is not implemented. 50% of search queries between companies are on smartphones Millennials are becoming more tech-savvy. On the go, they multitask using their cell phone screens to work. Most buyers travel to attend trade fairs or conferences. They are able to remain focused and effective by keeping up with the work through their smartphones. Finding the products their companies need can be a piece of efficiency on the go. BCG predicts there will be an increase from two hours per day to three hours per day spent on a mobile device by 2020.

2. B2B Mobile leaders are seeing an increase in revenue Time is money as they always say ... With this mobile marketing app, you can reduce the purchase time. The BCG and Google study showed that buyers were fulfilling deals 20% faster when companies implemented their marketing strategy across all devices. In addition to increasing mobile sharing, they noticed that those posts were generally spending more. Paid / mobile affected customers generated higher profits for mobile marketing companies. B2B buyer research community As mentioned earlier, millennials are becoming more prevalent in the purchasing decision of many companies. B2B buyers include the age group from 18 to 34 which increased from 27% to 46% of all buyers. This age group has always enjoyed the ease of the internet and has a tendency to be more creative in using their time and resources. The ability to direct messages to another channel allows digital marketers in the B2B space to expand and use all the tools available to them. Mobile app marketing Without including a mobile phone in your marketing plan, things like the mobile web, retargeting, social media, push notifications, apps, and in-app messaging aren't used to their full potential. Mobile app marketing is an avenue that can add to the brand's offline experience. If you think your audience isn't spending time using an app, think again. According to Nelson, people spend 30 hours a week on apps. That's more than most part-time jobs! Mobile app shares allow just another way to share and recognize branding As the B2B marketing world continues to grow, it is important to continually improve your approach across all platforms. Since mobile makes huge waves in the lives of millennials, it makes sense that your messages would be somewhere they can see them. Marketing to the new wave of buyers means increased intensity and creativity in all channels, especially digital marketing strategy.