Do’s and Don’ts for Travel Tech Advertising

1. Do’s and Don’ts for Travel Tech Advertising Travel business is booming. According to research from Deloitte, the travel industry has grown exponentially over the past ten years. However, a booming industry like this continues to be a problem for commercial travel management companies. Problem? We live in a world where travel has become easier than it has ever been before. From online travel agencies to search engines and street travel agents, there are a variety of ways companies can choose to book a flight for their corporate travelers. How can commercial companies stand out in a crowded market with so many travel options? Marketers need to effectively reach consumers in this ever-evolving digital landscape. To succeed in this era of convergence, business travel providers must think more strategically about how they sell the entire corporate travel experience. Only the travel brand that benefits from the best multi-channel advertising strategies will win the race. Put simply, multi-channel marketing is about giving customers options. Today marketers are evolving and they need to implement multi-channel marketing solutions for clients. As the number of channels continues to grow, the need to adopt multi-channel marketing will become an important strategy for corporate travel management companies. So, the opportunity lies in overcoming these challenges by introducing these companies to new business travel technology solutions. This adoption could turn out to be a paradigm shift in the corporate travel industry. When working on your corporate travel management company marketing campaigns, it is important to note that they are very different from B2C campaigns. Sales cycles are relatively longer, there are more points of contact,

2. decision making at each stage becomes more complex than ever, and the volume of purchases is much higher. Hence, you must ensure that you utilize every aspect of these ultra-fast digital channels with your target customers in mind. Here are some ways to get the most out of these multi-channel strategies and increase sales for your travel business platform: Make the mobile approach your top priority In 2018, Google revealed that more than half of business travelers use their smartphones to book their trips. According to a report by the Amadeus Study, 61% of business travelers use smartphones to check-in and open apps after reaching their destination. Mobile apps for managing business travel are not only useful, but the demand for them is growing rapidly as well. If business travelers cannot use your marketplace to book their flights, you are losing significant time on your sales. So, in your mobile marketing efforts, keep the following points in mind: Focus on mobile compatibility and ease of use Improve your page loading speeds Ensure that your website is responsive to smartphones Focus on providing a first-class user experience Your target customer should be the focal point of your marketing strategy. So, make sure you have a great landing page that highlights your offer and showcases the unique value that your audience can see. Also, make sure to write compelling ad copy for your pay-per-click campaigns and support your customers with data. A poorly designed landing page that fails to highlight the unique benefits and value propositions of its clients will lose the audience to its competition. Hence, when targeting the ideal traveler for your company, always remember to show your discounts and benefits on the hero section of the landing page. Not only will this strategy improve your clickthrough rate, but it will also improve the credibility and ability to position you as a reliable source of information.

3. Harness the power of sound technology Travelport Digital reported in 2017 that more than 23% of travelers used voice search to search or book a flight. In this sense, the faster commercial travel agencies realize voice search capabilities, the better equipped they will be to provide a more meaningful conversation with today's modern traveler. Not only will this new ecosystem change how travelers communicate with brands, airlines and travel companies, but it will also have a greater impact on the "next billion" of mobile users who are now online for the first time. Use video campaigns to bring the travel experience to your customers Reading about the travel experience is one thing, but watching a video brings a much more immersive experience. The video-based campaign will enable your target audience to pre-experience the experience and lead to more engaging, powerful and authentic outreach. Not only the travel industry but marketers across all industries are using video campaigns to spread brand awareness. YouTube, Facebook, and Instagram are great platforms to run multi-channel video campaigns with an ever-growing customer base. As of 2017, about 51% of marketers in the United States advertise on YouTube. According to Wyzowl, 72% of people prefer to use video to learn about a product or service. This certainly applies more to the travel industry. Building relationships for repeat clients If they choose you once, make sure you choose again! It is essential to establish a strong relationship with your customers in any business; It carries a huge impact on your corporate travelers as they are more likely to give you their business again. Building brand loyalty can be a game-changer for your business. Go to more information about how to enable your corporate travel business personalization with this in-depth blog. Create a unique social media marketing strategy for your brand The social network will give business trip marketers the largest variety of opportunities to share, reach the largest audience, and integrate with loads of

4. free marketing tools. As a travel marketer, you should use your social media channels to keep your audience informed of the latest travel news and information. Use platforms like Facebook, Pinterest, LinkedIn, YouTube, and Instagram to show consumers what they're missing, if they haven't booked with you. For example, travel is one of the "top 10" concerns on Pinterest with travel related pins peaking at 4 million reps per day. Tweet this! Images or visuals on Pinterest and Instagram work like banner ads. Leveraging these platforms provides you with features of both a visual search engine and a social media platform, providing plenty of ways to share the inevitable content and images of accommodations and amenities. The 'office away from the office' experience Corporate travel customers not only seek on-site Wi-Fi and the amenities of their transportation options but also seek a first-class enterprise experience as a travel technology company customer. Therefore, it is always best to feature it in your ads when advertising for travel technology companies. Additionally, highlighting features such as office lounges at travel destinations and important corporate stationery facilities can add value to your company travel ads and help deliver an 'office away from office' experience. Don't underestimate the value of your brand's website In today's digital world, the role of an organization's website has become increasingly important. Often times, the first interaction with a customer is with your organization by visiting your website. For corporate travel management companies, it is important that their brand identity comes through their website and reflects who they are and what their products and solutions are. Having a logo, graphics, fonts, website design, and robust interstitials on the landing pages of Travel tech services is extremely important, and they should all work together. Don't forget to take advantage of your own media channels

5. Aside from social media channels that take advantage of proprietary media channels such as company website, service pages, blogs, white papers and websites, they provide an excellent platform for advertising travel technology companies. Since these are company owned advertising platforms, they have 360 degree control over them to establish the branding of their travel company through ads. Bar websites in particular act as the best channel for advertising travel technology companies as they host a one-stop-shop for news, trends, and events related to specific industry areas. For example, industry-focused sites like travel.report, Wheels.report, aviation.report, etc. make sure to provide specific and relevant travel insights when visitors reach these sites. Don't skip refining your information flow For a multi-channel marketing approach, it is important to control the flow of information. Use tools like Netvibes or iGoogle to customize your information sources. To succeed in a digital world, travel marketers must constantly change messages to appear to individual travelers at just the right time, but they must be flexible with those messages, channels, and timing. By effectively implementing multi-channel strategies, social web, well-optimized mobile technologies, and brand awareness. Major malls can keep business travelers well informed and informed, and offer personalized corporate travel experiences. Business travel relies primarily on improved corporate travel management solutions along with continuous innovations in business travel solutions. Imagine a situation in which an enterprise travel management company is fully equipped with the latest technology from the travel industry and has the most effective management of its travel solutions. Here, multi-channel marketing comes to your rescue and is setting a niche in the tech travel world. Multi-channel advertising always succeeds because when it comes to marketing, it is always best to leave no effort untouched.