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Speaking of B2B marketing innovations, there have been many proven methods but what weu2019re looking at is the out-of-the-box u2018trendsu2019 that have come through.
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B2B Marketing Innovations When talking about innovations in inter-company marketing, there have been many proven approaches but what we are looking for are the unfamiliar "trends" that have emerged. As technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which one sets it apart. In this article, we'll look at the 4 to 4 marketing innovation trends that are making waves in the B2B scene and where they might be heading in the near future. Podcast Marketing Podcast Insights states that 80% of podcast listeners listen to an average of 7 shows per week. Fun, isn't it? There are over 29 million podcast episodes as of April 2019, and they are growing rapidly. In the United States, 51% of the population listened to podcasts, of which 49% of listening takes place at home, and 22% while in the car. As they say, really, "Content is king." So, along with getting the experts talking over your podcast, you should have a solid content strategy as well. If thought leadership plays a major role in your content strategy, it's important to create a scheduled and repeat podcast that includes experts in your field for B2B branding. You can invite experts from the same or different industries and from your client network to share their stories. Through which you will reach more audiences, B2B brands and ultimately more thought leaders. The key here, to get a large number of listeners to your podcast, is to broadcast the real experiences. Let it be from the successes, failures, or struggles and practical exits that have been found to overcome them.
The more realistic the podcast sounds, the more chances you will reach more people. Regardless of how large or small business you are running, a good marketing strategy will guarantee a measure of success. However, this is the part where you can also try influencer marketing as part of your marketing strategy. Artificial intelligence Today, companies are successfully using artificial intelligence in the form of chatbots as an important point of contact for customers. Using machine learning, AI pulls out important data sets and helps strategize future content plans that will resonate with the target buyer. Artificial intelligence can help you understand your audience and their personalities efficiently, which ultimately reduces your marketing efforts somewhat. According to this survey conducted by Brightedge, 25.69% of respondents believe AI will impact the business a lot of time, especially after customer personalization. Artificial intelligence will also empower marketers by allowing them to focus on more productive tasks. Thanks to its ability to set B2B targets for both internal and external marketing initiatives. Artificial intelligence is already bridging the gap between the sales force and potential customers. Artificial intelligence can be one of the most vital steps in intercompany marketing innovation. Email marketing Email is the traditional way to communicate in office settings, but it is also a simple way to make sales online. So you might be wondering why it was included in the list of innovations. Now this is a fun fact that you should know. 60% of B2B marketers still say email marketing is one of the most effective channels of revenue generation. No matter where all of the innovations take us, email marketing will be part of the B2B innovation cycle for a long time. It's no longer a push-and-blast email game. Brands can now measure and predict the success of email campaigns through personalization. There are many tools available in the market to help you.
When there isn't time to craft a personalized message for many people, you can simply run an email campaign. Moreover, the personalization of each email has an impact on the recipient. All thanks to technology! Over 83% of B2B marketers make use of email messages as part of their email marketing strategy. And people who buy products from email marketing spend 138% more than those who don't. Email marketing always facilitates marketing efforts, and with this personalized innovation, it appears that it is a more powerful B2B marketing trend than ever before. Personalizing your emails not only makes them feel important but it also speaks to the marketing efforts that were taken behind sending one email. So with this new trend for personal emails, intercompany marketing innovations seem to have improved. Customer experience Moreover, B2B marketing innovation consists of the customer experience. Customer experience has undergone a major transformation in the past few years. Netflix made live on-demand broadcasting a nightly activity, Amazon made same- day delivery an expected, and Google made the information easily available with the click of a button or a voice command to the user. It has now become a top priority to make these networks fully functional and in real time. These same practices are carried over to the province of B2B. According to PwC, buyers are looking for these best CX features: Speed Health Friendliness Conscious help
Think with Google discovered that 46% of B2B searchers and buyers are millennials. Customers' expectations are deeply ingrained in their purchasing habits and lifestyle due to their being brought up in the digital environment first. Getting low negative ratings, reviews, or comments on "Google My Business" or any social media platform about your service can lead to a bad actor appearing, which reduces the number of potential customers as well. Difficulty finding information across The internet stops buyers instantly, hurting trust, loyalty, and satisfaction. Are B2B Customer-Focused Brands Enough? If you must know, there are only 14% of large B2B companies that are actually customer focused. That's a small percentage to be incorporated into B2B corporate culture. This depicts that B2B organizations need to be more focused on their customers and their needs in relation to B2B branding. This is also an indicator for B2B brands to seize the opportunity for companies to differentiate their brands and also increase profits by providing the ultimate customer experience through marketing efforts in the B2B pool. 31% of B2B marketing organizations focus on customers as a core component of their organization. This ensures that nearly one-third of B2B brands have a planned structure, vision, and customer experience implementation. However, it has not yet taken root in company cultures. Final say on B2B Marketing Innovations No matter what innovation or technology you bring to the table, modern buyers expect to be recognized as individuals. Marketing at the end of the day is not about B2B or B2C, but H2H, human-to-human. What are the hottest marketing trends among companies looking to experience in 2021 and beyond? What has worked for you so far? Do let us know in the comments below.
