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iPod PSA Project. Public Service Ads. For positive change Goals include: improving the quality of life for children, preventive health, education, community well being and strengthening families. Brainstorm then create 3 thumbnails sketches in your sketchbook. What will be your cause?
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Public Service Ads • For positive change • Goals include: improving the quality of life for children, preventive health, education, community well being and strengthening families. • Brainstorm then create 3 thumbnails sketches in your sketchbook. • What will be your cause? • Non-profit (work & skills are usually donated) • FINAL document dimensions: 8.5” x 11” 300 Resolution, RGB Colormode • www.Adcouncil.org
Is It a PSA? • Bullying? • The War? • Gun Control? • Recycling/ Pollution? • Emergency Readiness? • Road Rage? • Tolerance? • Speed Cameras? WHY?
What do you see? What inference can you make?
What is the topic? • What is the message?
How does this make you feel? • What is the message?
iPod PSA Design Vocabulary Photoshop Tools • Extract Filter • Layers • Contact sheet • Text tool • Paint bucket Design Vocab. • Gesture • Contrast • Emphasis • Movement • Public Service Announcement