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Visual Arguments

Visual Arguments

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Visual Arguments

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  1. Visual Arguments Advertisements, Political Cartoons & Other Messages

  2. Let’s remind our brain… • What is an argument? Write down two things you remember about argument

  3. What is a visual argument? • Anything we can see that makes a claim about the way things are or ought to be • Advertisements • Political Cartoons • Campaign Buttons/posters • Graphs/charts with a message • Others?

  4. How to read a visual argument: Ask yourself the following questions: • Who is sending the message? • Who is receiving the message? • What appeals does the text use? • What is the message? • What is the sender’s purpose? • What does the message look like? • What symbols are used?

  5. For Example: • Who is sending the message? (Hint: in advertisements, look at who makes the product)

  6. 2. Who is receiving the message? • (Hint: Where might this advertisement be found?)

  7. 3. What appeals does the text use? • (Hint: is the ad logical, trying to get you to feel something, or discussing someone’s character?

  8. 5. What is the message? • (Hint: If this ad could speak, what would it say to you, the viewer?)

  9. 6. What is the sender’s intent? • (Hint: What does the company want the reader to think, see, DO?)

  10. 7. What does the message look like? • (Hint: Who or what is in the ad? What is at the center? Background? Are there unusual items placed next to each other? Is there text?)

  11. Let’s Try Again:

  12. Good! Now how about this one?

  13. Not an Advertisement, but Also a Visual Argument:

  14. Nice Work. Now on your own for homework: • Find an visual argument for the 2012 election • Cut it out, paste it on paper • Answer the seven questions that relate to your ad/visual argument—try to place all of this on a single side of the paper • Name, date, period, etc. go on the back