Creating Your Marketing Toolkit. Marketing Toolkit. In this workshop, you’ll discover the “tools” you need to WOW the employer. You’ll learn how to: Write a cover letter describing how your skills match the job description Write a resume targeted to a specific job Write a thank-you note.
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Completing applications is offered in another workshop
Before starting your resume you need to identify your skills so you will know what you have to “sell” to an employer.
Take the Skills Identification class!
Building Your Toolkit
Your next tool in your kit!
This workshop will answer these questions and more!
Here are a few tips to get you started:
There are many ways to write a resume and you must choose the one that fits you best and is the one your industry prefers.
The format that puts your best foot forward is one that is easy for the employer to read and tells the employer very quickly what skills you have that they are looking for.
Look in your packet for the advantages and disadvantages of each format – the format used in this presentation is the “targeted” format.
These are the parts of a resume…see how they all support the objective!
Objective– Targeted to the position
Highlights of Qualifications–statements that support the objective and match you to the position
Relevant Skills and Experience–support your highlights and objective
Employment History–supports your experience
Education, Seminars, and Professional Affiliations
Read the job description to see the four or five skills the employer is looking for that you have and make those skills your highlights. This “targets” your resume to the position and supports the objective!
Applying for a Customer Service Rep position – what are the skills the employer looks for?!
This area of your resume tells the employer exactly how your skills relate to the opening they are trying to fill.
If the employer wants someone with communication skills, they will be looking for good oral and written communication skills. You will need to make sure the employer can “see” that you have these skills by telling the employer you prepared written reports, provided customer service, or as a team member you communicated safety procedures, etc.
In this part of the resume is where you really show the employer that your skills are the perfect match for their open position.
See the functional heading list in your packet to help you pick and choose the best skill headings forYOU
Choose your action verbs carefully from the list in your packet - be sure they tell the employer what you are capable of doing.
Education section should include your most recent education first
Stress your accomplishments and the skills you used to get the desired results
If you are making a career change stress what skills are transferable to support your new career objective
Neatness counts – a poorly structured, badly typed resume is a reflection of the applicant
Keep the personal “stuff” off the resume
References are done on a separate sheet
Dates can be shown 2001-2002 instead of 6/2001-4/2002
No more than 2 pages and 15 years
Avoid references to hobbies, activities and memberships that are not business-related or have no relevance to your current goals or job objective.Tips..for Putting It All Together
Employers give about 30 seconds to your resume initially – make it easy for them to find the information that is relevant to the position you are applying for.
Avoid all controversial information on a resume – do not give an employer a reason to screen you out.
Print your resume on good bond paper – use a neutral light color. Only print a few at a time so you can make changes as you need to.
Under employment history only include job title, employer and the dates you worked.
Don’t mass-mail your resume as the only means of job search.
Don’t marry your resume – change it if it isn’t working.More Tips…
Statements easily understood?
Writing style – is it concise and direct?
Paragraphs and sentences should be to the point.
Have redundancies and repetitions been eliminated?
Have you used appropriate action verbs?
Are grammar, punctuation, and layout consistent?
Is all unnecessary information eliminated?
Is layout simple, professional and attractive? Did you leave white space?
Does it present the best possible picture of you?Reviewing and Revising
Have your resume reviewed by several people – remember spell check on your computer only checks words misspelled not misused.
Remember: Employers do not hire resumes – they hire people. It is up to you to show the employer YOU ARE CAPABLE AND THE STAR!