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Social Cognitive Theory Consideration for Mobile Device Research

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  1. Social Cognitive TheoryConsideration forMobile Device Research Mike Milovich Qualitative Methods II April 3, 2012

  2. Psychosocial Functioning • Explaining human psychosocial functioning • Social cognitive theory is a triadic reciprocal causation • (1) Behavior, (2) cognitive and other personal factors, and (3) environmental events, operate as interacting determinants that influence each other bidirectional • Because of the bidirectional influence people are both products and producers of their environments Wood, R. E., & Bandura, A. (1989). Social cognitive theory of organizational management. Academy of Management Review, 14, 3, pp. 361-384.

  3. Social Cognitive Theory • Theory distinguishes among three modes of agency of influence to bear on events that affect how people live their lives: • Direct personal agency • Proxy agency - relies on others to act on one’s behest to secure desired outcomes • Collective agency - exercised through socially coordinative and co-dependent effort Bandura, A. (2001) Social cognitive theory: An agentic perspective, Annual Review of Psychology, 52,1, pp. 1-26.

  4. Triadic Relevant Aspects Relationship among, Behavior (B), cognitive and other Personal factors (P), and External environment (E) Wood, R. E., & Bandura, A. (1989). Social cognitive theory of organizational management. Academy of Management Review, 14, 3, pp. 361-384.

  5. Reciprocal Causation • People make fundamental contributions to their own motivation and action within a system of triadic reciprocal causation • Model of reciprocal causation is, action, cognitive, emotional, and other personal factors, and environmental events, all operate as interacting determinants Bandura, A. (1989) Human agency in social cognitive theory, American Psychologist, 44, 9, pp. 1175-1184.

  6. Self-referent Phenomena • Self-generated activities lie at the heart of underlying processes • Purpose is an important origin of determinants in motivation and action • Control over one's own thought process, motivation and action is a human characteristic • People can effect change in themselves and their situations through their own efforts – desired results equals self-efficacy Bandura, A. (1989) Human agency in social cognitive theory, American Psychologist, 44, 9, pp. 1175-1184.

  7. Self-referent Phenomena (continued) • Internal instrumentality through which external influences operate mechanistically (reference to causes) on action • Internal events are mainly products of external ones devoid of any causal efficacy • Mechanisms of human agency through which such changes are realized Bandura, A. (1989) Human agency in social cognitive theory, American Psychologist, 44, 9, pp. 1175-1184.

  8. Theory Use • Model training method effectiveness and learning processes. Self-efficacy influenced computing performance through positive influences about ability and learning by observation (Compeau & Higgins,1995) • Model affect, anxiety, and usage. Measured personal outcome expectations and behavior toward the use of technology. Performance outcomes influenced affect and use (Compeau at el., 1999)

  9. Theory Use (continued) • Emphasize the means by which individuals exercise personal agency and extra-personal factors in career development. Learning experiences about career interests are mediated by self-efficacy (Lent at el., 1994) • Individual’s success or failure in past experiences can be indexed in SCT by the psychological construct self-efficacy. Result shows that self-efficacy is an important factor in Web search accuracy (Kuo at el., 2004)

  10. Theory Use(continued) • Model complex managerial decision making to test causal structure. Prior performance influences managers’ perceived self-efficacy and personal goals, which influence analytic strategies and subsequent performance (Wood at el., 1989)

  11. Im Personal Impact Belonging • Respect Anxiety Emotion USER Mobile Device Research Conditional Consequential Matrix

  12. Mobile Device Research • User Using a mobile device for the purpose of conducting company business. On the one hand, the device may be provided and paid for on a monthly service plan by the company. On the other hand, it may be a personal device that was purchased and paid for on a monthly service plan by the user and allowed to connect to the company’s systems Behavior, Personal, Environment

  13. Mobile Device Research • Emotion (excitement, happiness and/or anger) Feelings that endear or create separation between individuals, because of action or reaction encounter in the use of a mobile device when conducting company business Behavior, Personal, Environment

  14. Mobile Device Research • Anxiety (cognitive appraisals) Thought of lost, overlooked opportunities, or missed accomplishments due to disconnect from the company or colleagues Behavior, Personal, Environment

  15. Mobile Device Research • Respect Called upon to bring value to the organization because of availability or knowledge of a subject area Behavior, Personal, Environment

  16. Mobile Device Research • Belonging (physiological reactions) Fitting into something that creates a sense of personal connection; included in or monitoring of a group of people conducting company business Behavior, Personal, Environment

  17. Mobile Device Research • Personal Impact Missed conveniences or opportunities because mobile technology was not available to create flexibility during and outside of regular work hours Behavior, Personal, Environment

  18. References Bandura, A. (1989) Human agency in social cognitive theory, American Psychologist, 44, 9, pp. 1175-1184. Bandura, A. (2001) Social cognitive theory: An agentic perspective, Annual Review of Psychology, 52,1, pp. 1-26. Compeau, D. R. and Higgins, C. A. (1995)Application of Social Cognitive Theory to Training for Computer Skills, Information Systems Research, 6, 2, Jun95, 118-143. Compeau, D., Higgins, C. A., and Huff, S. (1999) Social cognitive theory and individual reactions to computing technology: A longitudinal study, MIS Quarterly, 23, 2, June 1999, pp. 145-159. Kuo, F. Y., Chu, T. H., Hsu, M. H., and Hsieh, H. S. (2004) An investigation of effort-accuracy trade-off and the impact of self-efficacy on Web searching behaviors, Decision Support Systems, 37, 3, June 2004, 331-342. Lent, R. W., Brown, S. D, and Hackett, G. (1994) Toward a unifying social cognitive theory of career and academic interest, choice, and performance, Journal of Vocational Behavior, 45, Aug 1994, 79-122. Wood, R. E., and Bandura, A. (1989). Social cognitive theory of organizational management. Academy of Management Review, 14, 3, 361-384.