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BUILDING AN SME FINANCE FUNCTION

BUILDING AN SME FINANCE FUNCTION. Barry Jones, Principal Maroon Ventures French Chamber, 21 February 2012. WHY ARE WE HERE?. WHAT SOLUTION IS RIGHT FOR YOU?. “To identify the right finance function for your business, and ensure it is doing the right things ”. AGENDA.

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BUILDING AN SME FINANCE FUNCTION

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  1. BUILDING AN SME FINANCE FUNCTION Barry Jones, Principal Maroon Ventures FrenchChamber, 21 February 2012

  2. WHY ARE WE HERE?

  3. WHAT SOLUTION IS RIGHT FOR YOU? “To identify the right finance function for your business, and ensure it is doing the right things”

  4. AGENDA FROM START UP TO LISTED COMPANY BUILDING YOUR FINANCE FUNCTION: STEP BY STEP WHAT SHOULD THE FINANCE FUNCTION DO? WHAT STAFF DO YOU NEED? THE CEO – CFO MARRIAGE

  5. FROM STARTUP…..

  6. ……TO LISTED COMPANY

  7. LISTED COMPANY FINANCE FUNCTION

  8. THE SPACE BETWEEN

  9. THE BIG THREE FUNCTIONS

  10. WHAT SHOULD FINANCE DO?

  11. Strategy Reports Forecasts Finance Function Processes Resources THE CFO CYCLE

  12. BUILDING YOUR FINANCE FUNCTION: STEP BY STEP

  13. FINANCE FUNCTION – TOP 10 TASKS 1 PROCESS TRANSACTIONS 2 CASH FLOW MANAGEMENT 3 BUSINESS PLANNING CAPITAL RAISING 4 5 IMPROVE CONTROLS 6 IMPROVE REPORTING 7 PERFORMANCE MEASUREMENT 8 REGULAR FORECASTING 9 COMPLIANCE 10 TAX & TREASURY PLANNING

  14. WHAT FINANCE STAFF DO YOU NEED?

  15. THE “POINTY-HEADS” CLERK CONTROLLER CFO ACCOUNTANT $x2 $x2 $x2 TRANSACTION PROCESSING CLERK + BASIC REPORTS + AR / AP MANAGEMENT ACCOUNTANT + CUSTOM REPORTS + SOFTWARE + BASIC CASHFLOW MANAGEMENT CONTROLLER + STRATEGY + FINANCE + (SME) BUSINESS MANAGEMENT

  16. CONTROLLER v CFO

  17. WHAT DO YOU NEED? High Low Controller CFO Low CEO Time / Skills Accountant Controller High Business Size / Complexity

  18. THE CEO – CFO MARRIAGE

  19. OPPOSITES ATTRACT?

  20. BUILDING ROME CEO – VISION – “WHERE / WHAT” CFO – PLAN – “HOW / WHEN”

  21. BRIDGING THE GAP CEO Finance Information

  22. SHARING THE WORKLOAD

  23. SALES v OPERATIONS REFEREE

  24. BUT……..CHEMISTRY IS KEY

  25. SUMMARY

  26. SALES 1st, OPERATIONS 2nd

  27. ………FINANCE MUST KEEP UP

  28. THE WEAKEST LINK

  29. THANK YOU barry.jones@maroonanalytics.com

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