Footwear International Case Study: Footwear’s Unpardonable Audacity
Who’s Footwear International? • A multinational manufacturer and marketer of footwear • 83 companies in 70 countries • 6,300 retail stores and 50,000 independent retailers • 67,000 employees around the world • Christian-family-owned business • Footwear Bangladesh • Managing Director : Mr. John Carlson
Problems The Arabic Spelling of Allah The Temple Bells and the Design used on the Sandals
1.)What roles or role does local politics play in the footwear case? • Prime minister has said that it is an unforgivable crime. 2.) who are the principal actors in this real life business drama • Muslim vs Jews, Salman Rushdie and Mr. Carlson – (the director of the company)
3.) What are the positions taken by the principal local political group? • Students are hostile • The local media, known as “Meillat”, has published the article against Footwear.
4.) What issues are of great concern to Footwear ? • the event of Palestinians gunned down by Jews • the contribution of the company toward the independency of Bangladeshi • Footwear being under the ownership of the Jews Their great concern is the well beings of the company if it is going to survive The conflict
Action plan • Separated in three stages as we are not sure about the future outcome. • 1) Emphasize more on internal investigation. • The stylish who creates the problem • Other workers
Action plan (con’t) • 2) Come out and talk to the society through medias • Press conference to expose what we collected from the 1st stage • Demonstrate how we interpret the symbol • Be very sincere • Begin investigation on external environment.
Action plan (con’t) • 3) Dealing with the feedbacks • Every coin has two sides • If positive… meaning the Muslim society let us fix the problem • We recall products and change the logo • Regain our reputation by using CSR to show how sincere we are.
Action plan (con’t) • If the result is not the way we want? • The most extreme case • Suggest a close down. • Either way, some religious groups will close us themselves. • Dealing with 85% target market is very hard as this is religious case.
Group Members Waralee Bunpacherd 4880596 Nisit Pongstabhon 4980652 Tanaluek Thanaaphiwong 4980205 Phirin Riththilertnaapa 5080292