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Footwear International

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  1. Footwear International Case Study: Footwear’s Unpardonable Audacity

  2. Who’s Footwear International? • A multinational manufacturer and marketer of footwear • 83 companies in 70 countries • 6,300 retail stores and 50,000 independent retailers • 67,000 employees around the world • Christian-family-owned business • Footwear Bangladesh • Managing Director : Mr. John Carlson

  3. Problems The Arabic Spelling of Allah The Temple Bells and the Design used on the Sandals

  4. Causes of the Problems

  5. Causes of the Problem

  6. 1.)What roles or role does local politics play in the footwear case? • Prime minister has said that it is an unforgivable crime. 2.) who are the principal actors in this real life business drama • Muslim vs Jews, Salman Rushdie and Mr. Carlson – (the director of the company)

  7. 3.) What are the positions taken by the principal local political group? • Students are hostile • The local media, known as “Meillat”, has published the article against Footwear.

  8. 4.) What issues are of great concern to Footwear ? • the event of Palestinians gunned down by Jews • the contribution of the company toward the independency of Bangladeshi • Footwear being under the ownership of the Jews Their great concern is the well beings of the company if it is going to survive The conflict

  9. What action plan??

  10. Action plan • Separated in three stages as we are not sure about the future outcome. • 1) Emphasize more on internal investigation. • The stylish who creates the problem • Other workers

  11. Action plan (con’t) • 2) Come out and talk to the society through medias • Press conference to expose what we collected from the 1st stage • Demonstrate how we interpret the symbol • Be very sincere • Begin investigation on external environment.

  12. Action plan (con’t) • 3) Dealing with the feedbacks • Every coin has two sides • If positive… meaning the Muslim society let us fix the problem • We recall products and change the logo • Regain our reputation by using CSR to show how sincere we are.

  13. Action plan (con’t) • If the result is not the way we want? • The most extreme case • Suggest a close down. • Either way, some religious groups will close us themselves. • Dealing with 85% target market is very hard as this is religious case.

  14. Group Members Waralee Bunpacherd 4880596 Nisit Pongstabhon 4980652 Tanaluek Thanaaphiwong 4980205 Phirin Riththilertnaapa 5080292