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This program aims to effectively promote Career and Technical Education (CTE) to key audiences: students, parents, teachers, administration, and guidance counselors. Strategies include using promotional materials such as brochures, newsletters, and bulletin boards, organizing community events, and engaging stakeholders through discussions and classroom visits. The focus is on showcasing the benefits of CTE, including work preparation, career skills development, and enhanced educational opportunities. Our goal is to build strong community relationships and elevate the school’s reputation while ensuring all students are informed and involved.
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Program Promotion Marketing Education
Target Audiences for Program Promotion • Students • Parents • Teachers • Administration • Guidance Counselors
Aspects to Promote • Students • Work preparation • Preparation for further education • Business skills development • Activity involvement • Social development • Enhanced education
Aspects to Promote • Parents • Work experience • Work preparation • Further education preparation • Activity involvement with skills exposure • Enhanced education
Aspects to Promote • Teachers • SOL promotion • Curriculum coordination • Further education and work promotion • Student involvement
Aspects to Promote • Administration • SOL promotion • Building school’s reputation • Preparation for further education • Career skills development • Building relationships with community businesses and area business leaders
Aspects to Promote • Guidance Counselors • entry-level classes to gain exposure to program • Open to all students • SOL promotion
Managing CTE: Promotional Materials • Students • Bulletin boards • School newspaper • School TV show
Managing CTE: Promotional Materials • Parents • Brochure • Back to school/nights
Managing CTE: Promotional Materials • Faculty • Memo/newsletter • Brochure
Managing CTE: Promotional Materials • Administration • Presentation • Brochure
Managing CTE: Promotional Materials • Guidance Counselor • Description of courses • Benefits of program
Methods of Promotion • Students • Use materials • Discuss the benefits of CTE program • Classroom visits
Methods of Promotion • Parents • Send brochure home to parents • Discussion at back to school night • Community involvement
Methods of Promotion • Faculty • Ensure that they understand the program and its benefits to general curriculum • Discuss SOL promotion • Active participation in faculty meetings
Methods of Promotion • Administration • Schedule meeting to highlight program goals and to explain the benefits of the program • Discuss SOL promotion
Methods of Promotion • Guidance Counselor • Ensure that they understand the program objectives and the benefits of the program
Institutional promotion within the school year: • Labor Day Fundraiser (carwash, golf tournament, etc.) • Back to school cards and treats for the teachers • Halloween (haunted house for community youth) • Thanksgiving Lunch Fundraiser • Christmas Cookie Bake Sale • Spring Semester Back to School Re-gift Drive for community center • Valentine’s Day Carnation Sale
Institutional promotion within the school year: • St. Patrick’s Day Green Competition • Spring Break BBQ • Mr. “Puppy Chow” Pageant • Prom Fashion Show Fundraiser • Good Luck and Congratulations cards for athletic teams and academic clubs • Holiday cards for faculty and administration • Holiday cards for community members and businesses involved in the CTE program • DECA recognition in paper and school news & TV
