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Starfish Software, Inc. Bob Koche (Ko-chee) Director of Partner Programs Overview. October 24, 2014 Starfish/Motorola Confidental. Market Trends. CARRIER TRENDS. CONSUMER TRENDS. ENTERPRISE TRENDS. Market Trends. Consumer trends

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October 24 2014 starfish motorola confidental

Starfish Software, Inc.

Bob Koche (Ko-chee)

Director of Partner Programs


October 24, 2014Starfish/Motorola Confidental


Market trends
Market Trends





Market trends1
Market Trends

  • Consumer trends

    • In 2001, nearly 400M handsets shipped worldwide

    • By 2010, there will be 700M to 1.3 billion 3G subscribers worldwide

    • Information Appliance shipments are expected to grow at a CAGR of > 80%, and reach 18.5M shipments by 2005 (exceeding consumer PC shipments of 17M in 2005)

  • Enterprise trends

    • By 2005, IS organizations will manage 3 or more devices per user

      • PDAs, pagers, car PCs, smart phones, set-top boxes, home PCs and Web stores

      • PDAs will have the application power of today’s notebook computers

      • Web-based data stores will become commonplace

    • By 2005, 40% of end user data will reside outside the enterprise

    • Potential to at least double TCO per device

    • Enterprise is going wireless

    • Smart handheld device users are expected to reach 60M in 2004

  • Carrier trends

    • Carriers are in the process of rolling out 2.5G services; by 2005, carriers will have adopted 3G devices and infrastructure

    • Carriers are approaching enterprise

Source: Gartner Group; IDC


Starfish and syncml leadership in an emerging market
Starfish and SyncMLLeadership in an Emerging Market

  • Starfish is a founding member of the SyncML Initiative

  • An open industry standard for universal data synchronization

    • removes barriers for extended use of wireless and wireline devices

  • Wide industry acceptance

    • Device manufacturers, carriers, Internet services, and all major sync providers


Starfish overview
Starfish Overview

  • Founded in 1994

  • Headquarters in Scotts Valley, California

  • Wholly-owned independent subsidiary of Motorola; acquired in 1998

  • A forward-looking vision from the start


Building on success a history of accomplishment
Building on Success: A History of Accomplishment

  • 2002: Continue to lead SyncML; TrueSync & Simplify extend to 3G/WLAN; introduce Starfish DM platform

  • 2001: TrueSync first and leading platform for SyncML-based sync solutions; introduced Simplify Platform; extended to 2.5G/GPRS & Connectivity markets

  • 1995: Starfish delivers first Windows 95 desktop organizer; development of device and server solutions begins

  • 2000:TrueSync Everywhere!: Motorola wireless phones and pagers ship worldwide with TrueSync solutions; lead SyncML standard development; developed end-to-end extensible platform for PIM, messaging & imaging

  • 1999: TrueSync infrastructure deployed on leading portals; extended embedded technology to clipOn Organizer, TrueSync Desktop and Synchronization solution launched with Motorola

  • 1998: Deployed first commercial TrueSync server as infrastructure for voice-based portal; extended REX line with REX Pro and DataSlim (Japan); acquired by Motorola

  • 1997: Launched multi-point sync platform between devices, servers and PCs; developed embedded Java apps; REX device breaks new ground in form factor and end-to-end optimized solutions

  • 1996: Introduced first TrueSync solution to sync PalmPilot with leading PIM apps

Founded 1994

2002 & Beyond


Managed mobility solutions
Managed Mobility™ Solutions













“Enter Information Once,

Access Anywhere”

“Internet Connectivity To Go”



  • Desktop Solutions

    • TrueSync Plus

    • TrueSync Express

    • TrueSync SDK

  • Server Solutions

    • TrueSync Server, Enterprise

    • TrueSync Server, Carriers

    • TrueSync Server APIs

    • Internet Planner

  • Device Solutions

    • TrueSync Device Stack

    • TrueSync Wireless

  • SimplifyGPRS

  • Simplify 3G

  • Simplify WLAN

  • TBD Server

  • TBD Device Stack


What we are looking for
What we are looking for…

  • Partners

    • Software system integrators

    • Capable of implementing our system at mobile carriers

    • Core competency in project management, enterprise application deployment, Java, UNIX (or NT)

  • Experience or relationships with mobile carriers highly desirable

  • Commissions paid to system integrators on licenses sold to carriers


Starfish is uniquely positioned

What we have today

A complete, shipping, end-to-end data mobility solution, including data sync and GPRS connectivity

A full range of tightly integrated Server, Desktop and Device solution components, with PSO services

Excellent industry reputation for expertise, delivering on time and within budget

Extensible, standards-based, brandable platform for carriers and OEMs

Why customers will want to partner with us tomorrow

Commitment and focus – technology leadership allows customers to focus on their core competencies (extending datatypes, protocols, etc.)

A commitment to SyncML and other open standard initiatives

A complete device management solution, integrated with sync solutions

Starfish will lead the market with a full spectrum of sync solutions for consumers through enterprise customers

Starfish is Uniquely Positioned