1 / 22

Karen Wilkins: New Challenges in Communication for Development

Karen Wilkins: New Challenges in Communication for Development. Articulating Power in Models of Development Communication. Development Communication. Development as strategic social change (Jan Nederveen Pieterse) Development communication as one set of strategies (Karin Wilkins)

danika
Download Presentation

Karen Wilkins: New Challenges in Communication for Development

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Karen Wilkins:New Challenges in Communication for Development Articulating Power in Models of Development Communication

  2. Development Communication • Development as strategic social change (Jan Nederveen Pieterse) • Development communication as one set of strategies (Karin Wilkins) • Entertainment Education as an approach to Dev Com (Rafael Obregon & Thomas Tufte)

  3. Development Communication • Communication FOR Development • Strategic intervention • Build Infrastructure • Create messages on existing infrastructure • Communication ABOUT Development • Critical approach to discourse • Deconstruction leading to constructive praxis

  4. Approach to Power • Third Face of Power • Power to change the rules of the game • Underlying Assumptions • Audiences (individuals, communities) • Texts • Media Producers • Political-Economic Structures • Historical & Global Contexts

  5. Modernization • Focus on the individual • Empathy • Linear transmission model • National contexts • Less emphasis on specific texts, more on exposure more generally

  6. Dependency Critique • Global contexts • Political-Economic structures • Less attention to • specific texts • Individual or collective agency in audience

  7. Participatory Approaches • Development • Communities not nations • Communication • Dialogic not linear • Focus • Collective agency of audience • Process over outcomes

  8. Complexities of “Participation” • End vs. means • Process vs. outcome • Ethics vs. efficiency • Working within, against, or parallel to dominant agencies

  9. Power in Participation • Community Beneficiary Focus • Processes within Funding Recipients • Community Media Focus • Focus on Community Production • Structural Participation • Recognition of key players and processes of funding agents and others with allocative control

  10. Social Movements • Development • Collective groups not formal agencies • Communication • Mobilization toward resistance • Focus • Nature of message • Collective agency

  11. Communicating for Development • Power of media technologies • Radio, tv, film, internet • Power of strategies • Social marketing: individual behavior • Ent-educ: social norms, individual behavior • Media Advocacy: media coverage, policy change

  12. Infrastructure • Government Agendas • Transmission models • Feedback loops • Community Media • Power of text • Process of production • Structure of funding

  13. Communicating about Development • Focus on development industry • Development institutions connected to political-economic structures relevant to global, regional, national, local contexts • Post-development

  14. Deconstruction of Discourse • Rhetoric • Use of terms to describe problems, groups, solutions • Cooptation of terms over time (women/gender, empowerment, sustainable dev) • Practice • Funding of projects • Policies structuring practice • Project implementation

  15. Geometry of Development • Dominant approach • Nation-states • First, second, third worlds • Emerging approach • Transnational concerns and organizations • Social, financial… capital • Access to resources • Apart from geographical positioning

  16. Approaches to Power • Individual Behavior • Social Norms • Mediated texts • Communication Technologies • Process of Production • Political Agencies • Corporate Agencies

  17. Potential Contributions of Research to Dev Com • To satisfy intellectual curiosity? • To improve program efficiency? • TO MAKE A DIFFERENCE

  18. Nature of Critique • Structural Independence of Researchers • Importance of Research Universities and Organizations • Funding parameters • Political affiliations • Selection of Researchers • Investment in projects? • In theories? • Methodological approaches?

  19. Constraint to Critique • Need to demonstrate success • Economic • Funding cycles • Composition of funding • Political • Affirm approach • Foster commitment

  20. Research Questions & Design • Scope of Focus • Not just one project but sets of interventions • Duration of Time • Not just immediate effects but long-term trends • Comprehension of Context • Cultural, political, economic contexts • Historical conditions

  21. Research Advocacy • Contributes to improved efficient and effective allocation of resources • Engages salient ethical issues of social change, such as poverty, violence, discrimination, disease, human rights abuses, and more

  22. New Research Agendas • Importance of Collaborative Work • Orecomm: across countries • Interdisciplinary • Varied institutional affiliations • Value of Critical Approach • Ability to pursue critical questions • Abililty to address long-term, systemic issues

More Related