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Ad-Hoc Marketing Report

Ad-Hoc Marketing Report. Al Petrick. 802.11 Ad-Hoc Marketing Group. Objectives: Generate a common marketing WG story for the WLAN Industry Marketing Collateral Review and adopt 802.15 marketing templates Press releases General marketing information Accessible on the 802.11 website

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Ad-Hoc Marketing Report

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  1. Ad-Hoc Marketing Report Al Petrick Al Petrick, ParkerVision

  2. 802.11 Ad-Hoc Marketing Group • Objectives: • Generate a common marketing WG story for the WLAN Industry • Marketing Collateral • Review and adopt 802.15 marketing templates • Press releases • General marketing information • Accessible on the 802.11 website • Track and align meetings with other industry groups, and conferences • Establish liaisons • 802.15 WPAN • 802.16 Wireless Broadband Access • Wireless Ethernet Compatibility Alliance (WECA) • WLANA • ETSI – Bran • Other Wireless Forums Al Petrick, ParkerVision

  3. Ad – Hoc Marketing Report • Review a number documents and procedures used by IEEE 802.15. • Marketing Requirement Document (MRD) • Conference(s) for 2000 - 01 • Collaterals materials • Objective for Next Meeting In July-00 • Establish joint meetings with 802.11/15 at the July-00 Plenary and continue review of materials • Generation collateral material for the IEEE 802.11 website Al Petrick, ParkerVision

  4. Conferences • International Wireless Packaging Consortium (IWPC) • Members Only!!!!! • Hosted by Intel • Future...Bluetooth, Home RF, WLAN &Automotive Wireless Packaging • May 15-17, 2000 • Hotel • The OMNI Richardson Hotel701 East Campbell Rd.Richardson, TX  75081TEL:  972-231-9600FAX:  972-231-7384 • IEEE 802.11 and IEEE 802.15 overview…..May 16th, 2000 • Representing WGs as NON-members…. Al Petrick, ParkerVision

  5. Conferences • Electronic Design’s Communications Workshop - • Short-Range Wireless Networking: Cutting The Umbilical Cord. •  June 26-28 Chicago Il • Wyndam Hotel Northwest Chicago • http://www.edworkshop.com • Panel Discussion…..June 27th • HomeRF, Bluetooth, IEEE 802.11, IEEE 802.15 • Topic: Co-existence of Wireless Technologies Al Petrick, ParkerVision

  6. Conferences • Wireless Communications Association International (WCAI) • http://www.wcai.com • Primary focus: Fixed Point Wireless Communications • WCA2000 - New Orleans • Morial Convention Center • New Orleans, LA, USA • July 9-12, 2000 • Unlicensed Spectrum Panel Discussion: • July 9th …Monday • Wireless PANs to LANs to WANs; How Far Can They Go? Al Petrick, ParkerVision

  7. Trade Journals • Communication Design Magazine • WLAN standards and protocol column • Featured articles • Technical on 802.11 and 802.15 • First article published in September – 00 • Lead columnist: Bob Heile • Ghost writers from the working groups Al Petrick, ParkerVision

  8. Press Release • Issue a press release on the FCC-NPRM Al Petrick, ParkerVision

  9. Motion • To empower the vice-chair of IEEE 802.11 to draft a press release in response to the NPRM doc 99-231, post the letter on the reflector for review, host a teleconference call with an ad-hoc group along with the chair of IEEE 802 and SEC for approval, and release to the media for print. Al Petrick, ParkerVision

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